Key Responsibilities:

• Manage a portfolio of brands, acting as the main point of contact for all CRM communication needs.
• Develop content strategies for CRM, including emails, SMS messages, push notifications, and chatbots.
• Implement and manage email marketing and marketing automation campaigns through the CRM platform.
• Analyze customer data in the CRM to identify opportunities for improvement in communication and segmentation.
• Prepare reports and presentations for clients on the performance of CRM campaigns.
• Collaborate with the creative and technical team to ensure the correct implementation of CRM communication strategies.
• Stay up-to-date on the latest trends and best practices in CRM and digital marketing.

Job Requirements:

• Minimum 3 years of experience in account management, digital marketing, or communication, with at least 2 years of specific experience using CRM platforms.
• Proven experience in developing and implementing CRM communication strategies for different stages of the customer lifecycle.
• Proficiency in CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics 365.
• Excellent oral and written communication skills, with the ability to adapt the message to different audiences.
• Strong organizational and time management skills to handle multiple projects and clients simultaneously.
• Analytical skills to interpret data and make strategic decisions.
• Customer and results-oriented.

Preferred Requirements:

• Certification in Salesforce, HubSpot, or other relevant CRM platforms.
• C1 level of English