Senior CRO Manager

Location: dmg::media Headquarters, 9 Derry Street, HSK, London, W8 5HY
Position: Permanent – Hybrid (3 days/week in the office)

 

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

On joining

• 25 days’ holiday increasing by 1 per year up to a total of 30
• On joining you will be automatically enrolled onto the PensionSaver (Auto) Plan at the minimum level of 5% employee contribution, 3% Company contribution. You can opt in to our PensionSaver Plan at any time and receive matching employee/Company contributions of up to 6% in the first three years, rising to 10% thereafter. If you wish to opt out of the scheme entirely, please contact the DMGT benefits
• Life cover of 4x your basic salary.
• Private healthcare scheme (subject to P11D charge). You can opt to add your dependents through a monthly salary deduction.
• DMGT Discounts offers hundreds of discounts on online shopping, vouchers, reloadable cards, and access to their Wellbeing Hub
• Free mental health, legal and financial advice and assistance at any time for you and your family with our Employee Assistance Programme (EAP) with CIC
• Donate tax efficiently to charity with our Give As You Earn Programme
• Save thousands with fixed fee estate agency from Yopa and access our exclusive£100 discount
• Exercise at home at discounted rates with Les Mills
• Make your will online with Farewill and receive a discount of 20%
• Eat more for less with our discounted dining cards
• Help manage stress, develop healthy habits, and feel at your best with Leafyard
• Save up to up to 60% on refurbished phones, tablets, and computers with Mobile Advantage or even trade-in to generate cashback
• Buy a train season ticket and pay back monthly saving up to 20% of the cost of annual travel
• Save tax and NI on the cost of a new bike or equipment up to £6,000 with Cyclescheme and pay back through monthly salary deductions over 12 months
• Save up to 12% on the cost of tech equipment and home appliances from Curry’s or IKEA up to £3,500 with Techscheme and pay back through monthly salary deductions over 12 months
• Reimbursement of eye care test and glasses/contact lenses for VDU use.
• Join our Bupa discounted dental Insurance to spread the cost of dental treatments
• Join our Westfield Health Cash plan and claim back the cost of a range of dental and medical treatments
• Save tax efficiently from as little as £10 a month with a range of ISA’s and Savings plans with Cushon
• Critical Illness Insurance helps reduce the financial impact after being diagnosed with a critical illness.
• Huge savings on a gym membership at a choice of over 3,700 fitness facilities across the UK with GymFlex.
• Join our Millstream Travel Insurance and cover yourself for trips in the UK and abroad, all year round.
• Enjoy 25% off barista-made drinks, including coffee, tea, hot chocolate, and smoothies at thousands of coffee shops across the nation with Coffee Club.
• Cover your vehicle against breakdown with RAC.
• Partner Life Assurance gives you peace of mind that, should your partner pass awaywhilst you are employed, you will receive financial assistance.
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics
• Subsidised canteen

 

After successfully completing your probation period 

• TEDS Premier workplace nursery benefit scheme can reduce nursery fees by up to50% per annum and is HMRC-friendly.

After successfully completing your probation period and six months’ service 

• Save money by leasing a fully electric or hybrid car via salary sacrifice with Tusker

 

We will be happy to talk to you about the relevant pension arrangements and healthcare scheme at interview stage.

 

 

The Role

In January, the Daily Mail launched Mail+ in the UK. A digital subscription service giving premium exclusive content to its already highly engaged audience. Since then, we’ve been laser focussed on growing the Subscriber base and developing the Mail+ proposition.

We’ve now got an exciting opportunity for a talented Senior CRO Manager to join the business and shape the performance of our website, apps, and the journey our users take from the many routes to Subscription. This role will be responsible for converting our customers on web and app, optimising our paywall, landing page, checkout and display assets to drive seamless efficient conversion journeys.

This role will develop a robust test and learn framework, identify opportunities with personalisation, audience segmentation and analyse data to create a best-in-class CRO strategy. You will operate across UK, Australia and US.

 

 Main Responsibilities 

• Grow the Mail+ CRO Strategy in all our key markets (UK, Australia, US) creating tailored strategies for each territory.
• Hands-on role responsible for the activation and optimisation of onsite conversion assets (including Zephr).
• Developing a robust roadmap of test and learn
• Leverage our data to identify opportunities, trends in performance and areas of focus
• Collaborate with our Product and Marketing teams to build market-leading user journeys from off-site to on-site.
• Work with our Editorial and Brand teams to amplify our journalism to new audiences

 

 Person Specification

• Hands on experience on creating paywall flows on Zephr (or equivalent)
• Has demonstrable experience of developing CRO strategies across both website and apps.
• Exceptionally organised in ways of working, with impeccable attention to detail.
• Analytically minded with the ability to navigate multiple datasets to gain actionable insight.
• Effective communicator that can translate complex information into digestible updates to a wide range of stakeholders
• Great collaborator, we’re a growing team so expect to work closely with all our support teams.
• Strong analytical mind to explore, understand, and draw learnings from large data sets.
• Exceptional presentation skills, effective in communicating with both broader teams and leadership
• Experienced at managing external agencies

 

About Us

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

  

*PAMCo H2 2023

**GA 2023 September

 

 

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.