Job Posting Title:

Associate Manager, Strategic Growth - Hulu

Req ID:

10096872

Job Description:

Job Summary:

Hulu’s Strategic Growth team is seeking an Associate Manager, Strategic Growth to develop and deliver Premium Add-on growth initiatives that drive Hulu’s most critical KPIs, ranging from product launches to our flagship promotions. In this role, you will collaborate with teammates from marketing, product, finance, and data analytics to identify, define, and execute top priority projects for Hulu’s subscriber and operating income growth. The right person for this job is someone who combines a strategic mindset with analytical chops and a considerable interest in entertainment to confidently lead cross-functional workstreams. If you are someone who is passionate about crafting and executing ideas that will continue the transformation of our media landscape, then this is a phenomenal role for you.

Responsibilities:

• Manage marketing efforts across Premium add-on partnerships (Max, STARZ, Cinemax, Paramount+ with SHOWTIME) to maximize subscriber growth and engagement

• Support a key set of content partner relationships to bring campaigns to life across all phases of the subscriber and partner lifecycle (e.g., subscriber acquisition, engagement/retention, marketing initiatives, and partnership management) 

• Accountable for campaigns activation, execution, approvals between internal and external teams, and performance tracking

• Work cross-functionally to secure opportunities for Add-ons marketing exposure; develop and route creative and bring campaigns to market

• Monitor performance of implemented strategies in partnership with finance and data teams to inform future strategies

• Keep a finger on the pulse of current and upcoming new programming from Hulu and Premium Partners to identify priorities for promotion 

• Develop executive-ready presentations that succinctly communicate the strategy and go-to-market plan and performance to business leaders

Minimum Requirements:

• Minimum of 3 years of cross-functional marketing experience (e.g. strategy, planning/execution, operations, go-to-market, partner management), either with direct-to-consumer products or services

• Exceptional quantitative & analytical abilities and proficiency in Google Suite and Microsoft Excel and PowerPoint

• High level of curiosity and self-motivation in digging deeper into data / trends and driving impactful insights

• Excellent verbal and written communication skills with the capability to interact across all levels and support decision-making

• High level of partner management and interpersonal skills

• Exceptional attention to detail and the ability to produce accurate, high-quality work

• Proactive by nature and comfortability with problem-solving and navigating through ambiguity

• Ability to multi-task in a dynamic and fast-paced environment

• Highly collaborative with a team-first attitude

Preferred Experience:

• Experience in media, tech or with subscription business models

• Proficiency with common reporting tools (Tableau) are a plus

Required Education: 

• Bachelor's degree

Preferred Education:

• Major in Business, Marketing, Finance, Economics, Commerce, Engineering, Mathematics or another quantitative field

The hiring range for this position in California is $94,200-$126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Marketing

Job Posting Primary Business:

Marketing

Primary Job Posting Category:

Direct-to-Consumer Marketing Growth Acquisition & Retention - Television

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Santa Monica, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-10-08