Anticipated Travel: 25% (Advisory Boards, Congress, Sales/Marketing Meetings, and Customer Meetings)

Position Summary:

Natera is seeking a dynamic and strategic Associate Director of Oncology Pipeline Strategy to shape and execute commercial strategies focused on gastrointestinal (GI) cancers. This role will be integral in driving upstream marketing efforts to ensure successful product adoption, evidence generation, and collaboration across cross-functional teams. Reporting directly to the Senior Director of Oncology Pipeline Strategy, this individual will help define the roadmap for Natera’s oncology products and work closely with key opinion leaders (KOLs), clinical pipeline teams, and market access teams to support the success of Natera’s oncology product suite.

Primary Responsibilities:

• Lead commercial strategy for GI cancers, collaborating with cross-functional teams to develop and execute strategic plans that drive product adoption across stakeholders (e.g., academic and community oncology).
• Serve as a critical member of clinical pipeline teams to define and prioritize indications, creating a roadmap to address evidence gaps.
• Maintain in-depth knowledge of GI cancers by integrating real-time customer feedback, market intelligence, publications, and data presentations.
• Partner with Medical Affairs and commercial marketing to define value propositions and messaging frameworks for targeted cancer types, ensuring alignment with clinical evidence and market needs.
• Provide insights to optimize the success of Signatera in GI oncology.
• Collaborate with Market Access teams to secure reimbursement for non-covered indications, contributing to submissions for Medicare/MolDx and commercial payers.
• Develop KOL engagement strategies, working closely with marketing and medical teams to build strong relationships and advocacy.
• Co-develop and execute advisory boards and market research initiatives in collaboration with Medical Affairs.
• Present strategic plans and progress to executive leadership on a regular basis.

Qualifications:

• Bachelor’s degree required; MBA or PhD preferred.
• Strong experience in GI oncology markets; expertise in upstream marketing is a plus.
• 5+ years of experience in product marketing or market analytics within the pharmaceutical or biotech industry.
• Proven experience managing KOL relationships.
• Knowledge of oncology molecular testing and biomarkers is strongly preferred.

Knowledge, Skills, and Abilities:

• Ability to lead without authority and influence cross-functional teams.
• Strategic agility with an enterprise mindset, capable of communicating complex concepts simply.
• Strong customer focus and ability to build relationships with thought leaders.
• Excellent organizational and time management skills; ability to manage multiple projects simultaneously.