Brand Manager

Posted:
12/2/2025, 2:25:31 PM

Location(s):
Seoul, South Korea

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

     

JOB DESCRIPTION:

About Abbott :
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Established Pharmaceuticals
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

Primary Job Function:
Be responsible for management and performance of responsible products (existing
and newly launched) by developing strategies that will differentiate the products with competitive advantages based on clear understanding of the corporate objectives and the healthcare environment.

Core Job Responsibilities:
Product Planning & Implementation

  • Develop strategic/operating plans and POAs for designated product(s)
  • Ensure effective implementation of designated promotional plans to achieve desired business outcomes
  • Lead internal customers and partners to align and to act for product objective achievement

Market Intelligence

  • Analyze and interprets market intelligence from a range of sources (including market research) to ensure that knowledge is up to date and appropriate for decision making

     
Forecast accuracy & Budget Management

  • Assess and understand the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives
  • Demonstrate sound financial management by ensuring expenses are within budgets to achieve profit targets

Relationship Management with Customer/Stakeholders

  • Build positive relationships with key customers/stakeholders (opinion leaders) by understanding and managing their needs and expectations
  • Seek opportunities to provide values that will enable successful implementation of product strategies and tactics

Work with Field Force and Other Commercial & Cross-divisional functions

  • Work effectively with field force to develop, implement and monitor strategies to achieve budgets
  • Partner closely with Trade Relations, Key Account Management to develop and implement pricing and channel strategies
  • Understand the interdependencies of cross functional teams and work effectively with key stakeholders to develop, implement and monitor grand strategies to achieve budgets.


Position Accountability / Scope:

  • Responsible for marketing management of Respiratory and Gastro-Intestinal (i.e. Klaricid, Hidrasec)

Minimum Education/Experience/Knowledge required:

  • Bachelor degree : Pharmacy or Medical Science background preferred
  • Industry experiences more than 5 years (including at least 2-year marketing experience)
  • Marketing experience in Respiratory and GI therapeutic area preferred 
  • Proficient in oral and written communication in English

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Korea > Seoul : SamTan Building, 421 Youngdong-daero, Gangnam-gu

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 5 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

Abbott

Website: https://abbott.com/

Headquarter Location: Illinois City, Illinois, United States

Employee Count: 1001-5000

Year Founded: 1944

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical