WHO YOU’LL WORK WITH

In Nike Digital Marketing, our role is to serve the athlete at the pace of culture in the places & spaces that matter most to them. This team is uniquely designed to connect the emotion of the Nike Brand, product, and experiences to athletes in new and powerful ways. The NA Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts in service of our greater vision of making athlete dreams real.

You will be a key contributor into a multi-pronged digital marketing strategy that crosses teams throughout the organization. You will work with key partners throughout the content briefing, publishing and reporting processes including: Digital channels, digital brand, creative, membership, business, operations, authoring, and analytics teams.

You will directly report to the Sr. Manager, NA Digital Marketing, Flagship Experiences, NDDC.

WHO WE ARE LOOKING FOR

We’re looking for a NA Digital Marketing Specialist to be a part of the Flagship Experiences team and play a critical role in how we show up for the consumer within our most visible and highly trafficked platforms, Nike.com and Nike App. This position will be a key component to how we serve consumers across our most visible pages and define new and effective ways to bring brand stories to life, achieve business priorities, and explore new ways to engage, grow and retain members.

The ideal candidate is deeply passionate about sport and has a strong vision for how Nike can cultivate innovation and inspiration, on-platform and off-platform. Deep digital marketing experience and calculated risk-taking is key to thriving in this role, as is a deep understanding of the consumer.

• Bachelors degree preferably in Business, Marketing, Communications or Design or equivalent combination of relevant education, experience and training
• 2-4 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team
• Strong understanding of website and app brand marketing and project management, as well as a strong working knowledge of other digital channels including Apps, Email, SEO, Performance Marketing, ideally in an ecommerce setting
• Proven track record to handle multiple, competing priorities while also remaining detail oriented
• Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required.

WHAT YOU’LL WORK ON

As part of North America Digital Marketing team your mission will be focused on delivering consumer centric experiences built around the needs of the athlete* & at the pace of sport for our Homepage experience on Nike.com.

• You will partner with Nike cross-functional teams to develop user experience journeys and interfaces aligned to seasonal and fiscal strategies and goals.
• You will be responsible for end-to-end planning and programming of various content on Nike.com and Nike App, including developing creative briefs, defining the linking strategy, reviewing creative and providing feedback based on best practices, insights, and strategic goals of the platform and campaign.
• In partnership with our production and authoring teams, you will work to ensure content is QA’d and scheduled to ensure launch dates are met with flawless execution.
• You will leverage data and analytics to optimize the consumer journey and drive engagement and retention. 
• You will help inform the content creation process with in-season learnings to develop channel right creative assets and copy.
• You will assist with creating and maintaining processes with cross-functional stakeholders for executional success.
• You will be a positive influence, advocate, partner and collaborator across categories and functional partners of Nike.com and the Nike App.