Job Description

The Marketing Sr. Executive / Executive will be responsible for all aspects of marketing of AirAsia flights, product and portfolios assigned.
 

Reporting to the assigned Marketing Manager - the Marketing personnel will manage marketing initiatives, market development activities, distribution and partnership projects within the portfolio assigned.

Responsibilities:

• Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;

• Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;

• Monitor, analyse and report campaign performance results against targets set by the business;

• Reports to the Marketing Manager and works closely with them to align plans for the business’s goals, direction and objectives;

• Work closely with all functional support teams in PR, Digital & Brand to align campaigns to ensure smooth execution and consistency in communications;

• Utilise creative channels to maximize promotional opportunities for the AirAsia airline business in a cost-efficient manner to build a consistent level of “buzz” around the brand;

• Assist to produce content strategies for campaigns for various purposes (social media, EDM, ad copies and visuals etc.)

• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

• Monitor progress of campaigns using various metrics and submit reports of performance

• Assist with any ad-hoc day to day tasks as required by the team
  
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Desired Skills & Experience:

• Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

• Experience within the airline, travel or hospitality industries or e-commerce or similar consumer goods business is ideal but not necessary;

• A passionate and creative go-getter with the ability to work independently with little supervision;

• A commercial thinker with a keen sense of market & consumer trends;

• Excellent analytical skills and ability to understand data and campaign performance;

• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;

• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;

• Ability to be agile and adaptable to change 

• Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties