Senior Brand Manager Occular Health, CSEE

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

Grow dry eye market and increase sales and market share for Alcon Vision Care strategic brands through excellent, industry leading marketing activities across 18 countries in CSEE Cluster (Central, South East Europe and Baltics). Develop and implement marketing plans, marketing objectives and promotional programs for assigned products. Develop and implement appropriate trade marketing plans with special focus on Greece market. Plan and control product launches, advertising and promotional programs for assigned products. Commit Sales Force to ensure excellence in the implementation of promotional activities, and keep their knowledge about competitors up to date.

In this role, a typical day will include:

• Act as brand champion to create focus and enthusiasm internally and externally with customer, consumers and agencies.

• Create the brand(s) trade & consumer plans, identify growth opportunities and develop strategic imperatives to distribute the product(s) to consumers widely align with CSEE commercial strategy.

• Lead successfully cooperation and alignment with Regulatory on New Product Launches

• Lead cooperation and alignment with Professional affairs on professional education projects

• Execute brand trade and consumer strategy, marketing mix and operational plans to achieve financial objectives.  Development and maintenance control over Marketing Budget.  Cooperation with local distributors on Plan of Actions and marketing strategy.

• Leading Alcon strategy implementation in distributor markets including guiding their marketing teams

• Effectively plan and implement trade actions, trade marketing and consumer marketing activities including distribution, recommendation, merchandising strategies in wholesaler, pharmacy chains, buying groups, and independent pharmacy channels of the Alcon Ocular Health portfolio to maximize revenue and market share of the defined portfolio(s).

• Lead development and delivery of promotional campaign materials from insights to review, production and implementation. Support sales team with pharmacy and consumer PoS materials and other relevant tools.

• Develop band awareness and loyalty. Plan and execute direct to consumer media campaigns including PR articles, print advertising, TV, Radio and online campaigns. Set and measure KPIs to optimize media budget.

• Participation in achievement of Sales and Market Share Goals: Analysis and evaluation of market data with key-comments and proposals for marketing and sales activities.

• Regular field visits to meet key customers and develop market knowledge and support customers.

• VC A&Ps and Samples Monitoring

• Coordinate Marketing Input during QBRs, LF1 and Target Preparation

WHAT YOU’LL BRING TO ALCON:

Education: University degree in Marketing or business. An MBA or MSc in Marketing will be a considerable plus.

Languages: Fluency in English

IT skills: Proficient in Microsoft Office (Outlook, Word, Excel, Power Point), Adobe Acrobat

Professional Experience:                  

• A minimum of 3-5 years of relevant experience in a CHC / FMCG multinational organization, with sophisticated brand development and trade marketing know-how.

• Effective communication within the organisation to ensure the motivation and alignment of sales force, partners and other key people to ensure the achievement of product objectives in different channels

• Experience with pharmacy trade channel and complex multi-channel distribution

• Marketing and Trade Marketing experience

• Cross country/cultural experience preferred

• Experienced in working well within a matrix environment

• Experienced working with distributors will be an asset

Skills/Competences:                         

• Entrepreneurial Thinking
• Strong interpersonal skills. Proven ability to build productive relationships and motivate team members behind brand objectives. Must have a positive, hands-on and can-do attitude.
• High degree of self-initiative and ambition. Must be able to work independent 
• Strong communication skills
• Strategic & creative thinking
• Strong planning and implementation skills
• High learning agility

HOW YOU CAN THRIVE AT ALCON:

● Manage your own workload and schedule while hitting your set targets

● Collaborate with teammates to share best practices and learnings as work evolves

● See your career like never before with focused growth and development opportunities

Alcon Careers

See your impact at alcon.com/career

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

Find Jobs for Employees

Find Jobs for Contingent Worker