OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.
About the Opportunity
We’re seeking a talented and passionate Email Marketing Director to join our Email Marketing Team. The Email Marketing Director will be responsible for overseeing the creation, development, & execution of high-quality Email Marketing for always-on, go-to market & local emails efforts. This individual will report to our Global Head of Email Marketing and work closely with the Email Marketing Team and other cross-functional teams. The Email Marketing Director will be the global POC for email across APAC, the Middle East, Turkey, & Australia. To thrive in this role, you possess excellent strategic and team leadership skills, and be well-versed in crypto.
What You’ll Be Doing
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Develop and implement a comprehensive email marketing strategy across go-to market & always on that covers all regions.
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Own & maintain the roadmap & testing agenda in your regions, ensuring we continue to expand and optimize our email marketing work
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Work with your team to manage email marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis
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Manage and mentor a team of 2-3 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives
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Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan.
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Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality
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Ensure consistency in brand voice, tone, and messaging across all emails.
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Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts
What We Look For In You
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Minimum of 10 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
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Strong leadership skills with a minimum of 3 years leading teams & developing talent
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Experience in crypto, with a background in trading.
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Experience with exchanges. Strong knowledge of CeFi & DeFi
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Experience with creative storytelling with the ability to develop compelling email
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A strong collaborator. Can work closely with teams across the organization
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!