Marketing Manager (Supporter Journeys & CRM) 

We are recruiting for two complementary roles within our Digital team: 

• One focused on multi-channel end-to-end supporter journey delivery and optimisation 
• One focused on Email and SMS channel delivery and performance 

Salary: £38,000 - £45,000 per annum 

Department: Marketing, Fundraising & Engagement 

Contract: 12 month fixed-term contract/secondment 

Hours: Full time 35 hours per week but we are open to conversations about flexible working i.e., part time or compressed hours 

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office) 

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.  

External closing date: 23 June 2026, 23:55

Internal closing date: 28 June 2026, 23:55 

How do I apply?  

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to fully complete the application questions and work history section of the online application form for us to be able to assess you quickly, fairly, and objectively. 

If you require more time to apply as part of a reasonable adjustment, please contact [email protected] as soon as possible. 

Interviews: Week of 6 July 2026 

At Cancer Research UK, we exist to beat cancer. 

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone determined, someone like you. 

This is an exciting opportunity to join Cancer Research UK as a Marketing Manager in either our Loyalty & Cultivation team or Email & SMS team, where we are recruiting for two complementary roles focused on delivering outstanding supporter experiences. Both roles play a key part in shaping and delivering audience-centric, end-to-end journeys that engage and inspire our supporters. One role focuses on designing, delivering and optimising multi-channel supporter journeys for priority audiences, while the other leads the Email & SMS channel strategy,  supports marketing teams from planning to delivery. Together, these roles will help drive a more joined-up, insight-led approach, ensuring we deliver relevant, high-quality communications that deepen supporter engagement and maximise impact.

What will I be doing?

• Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
• Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns. 
• Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys 
•  Bringing together teams across the organisation to deliver a joined-up supporter experience
• Using a test-and-learn approach to optimise performance
• Monitoring and reporting on performance against KPIs 

Role-specific focus (depending on post): 

Journey Delivery role:  

• Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter-led journeys focusing on priority audiences.
• Delivering high quality end-to-end journeys across multiple channels, with a focus on campaigns using first party data
• Ensuring engaging content and creative is aligned across channels and with brand messaging
•  

Email & SMS role: 

• Leading the delivery of email and SMS campaigns, including
• team management and channel optimisation
• Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs
• Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys. 
• Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK 
• Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running 
• Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns

What skills are we looking for?

• Experience in a customer/supporter-focused marketing role 
• Strong experience delivering cross-functional projects and managing stakeholders 
• Understanding of end-to-end journeys and integrated campaigns 
• Data-driven with experience using insight to improve performance 
• Strong collaboration and influencing skills 
• Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications 
• Passion for delivering excellent supporter experiences 

Additional experience (depending on role): 

Journey Delivery role: 

• Experience of journey mapping, lifecycle planning or personalisation. 
• Experience of delivering journeys that drive loyalty or meet non-financial customer/supporter needs, such as providing information and support, would be beneficial but not essential. 

Email & SMS role: 

• Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management 
• Relevant line-management experience with proven leadership skills and the ability to manage competing priorities for yourself and others 
• Significant experience of using Adobe Campaign to deliver and report on best-in-class email and SMS campaigns 
• Experience of translating marketing strategy into tactical delivery plans 
• Passionate digital marketer knowledgeable in email and SMS marketing trends and developments 
• Data-driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation  Excellent project management skills including resource and risk management 
• Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders. 
• Proven ability to manage own workload and meet deadlines with little reference to line manager 

 Our organisation values are designed to guide all that we do. 

Bold: Act with ambition, courage and determination   

Credible: Act with rigour and professionalism    

Human: Act to have a positive impact on people   

Together: Act inclusively and collaboratively 

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer. 

What will I gain? 

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals. 

You can explore our benefits by visiting our careers web page. 

Internal Eligibility criteria 

Internal candidates should ideally have completed their 6-month ‘getting started’ period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview. 
 

All internal candidates applying for a secondment, must have: 

o   completed their getting started period 

o   discussed their intention to apply and gained approval to apply with their line manager  

o   been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment) 

If you do not confirm that you meet these requirements, we will not be able to progress your application. 

Additional information 

For more information about working with us please visit our website or contact us at [email protected].    

For more updates on our work and careers, follow us on: LinkedIn, Facebook, Instagram, X and YouTube. 

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [email protected] or 020 3469 8400 as soon as possible. 

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.