Posted:
10/28/2024, 9:18:07 AM
Experience Level(s):
Junior ⋅ Mid Level
Field(s):
Growth & Marketing ⋅ Product
As the Campaign Performance Analyst, you will be part of the WSJ Barron’s Group’s award-winning custom content team, The Trust. Based in the Singapore office, you will be responsible for executing custom content campaigns by tracking delivery, creating insightful performance reports, and optimizing campaign performance for our international clients and across global markets.
The ideal candidate will have strong analytical skills, excellent communication and presentation abilities, and a keen attention to detail. You will work closely with Campaign Operations, Planning & Strategy, Marketing, Sales, Creative Design, and other teams to ensure campaign success and client satisfaction.
This is a client-facing role where collaboration with Sales and other strategic teams is crucial. You will contribute to audience profiling and identifying first-party (1P) data insights to ensure that we deliver data-driven stories that resonate with our audience. We are an information business, so a strategic mindset, knowledge of ad tech tools, and the ability to drive renewals are essential.
You will also be responsible for identifying the best-performing creative solutions and collaborating with the Creative Operations team to develop new, innovative content strategies. This role involves frequent communication with both internal teams and external clients, and market knowledge across multiple sectors. You should be adaptable, thrive in a fast-paced environment, and be committed to client satisfaction. Strong time-management skills and the ability to multitask are essential.
You Have:
Minimum of 2- 4 years of experience in online advertising, campaign analysis, or performance marketing.
Strong ability to manage multiple tasks efficiently in a fast-paced environment, especially under tight deadlines.
Proficiency with analytics and ad-serving tools such as Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, IAS; experience with social media and video/audio platform metrics is a plus.
Excellent organizational, time management, and communication skills.
Self-starter who can take initiative and lead projects with minimal supervision.
Bachelor’s degree preferred.
APAC Benefits
Comprehensive Insurance & Retirement plans
Paid Time Off and Leaves
Education Benefits
Family Care Benefits
Career Growth Programs
Access to Dow Jones Products
Employee Referral Program
Employee Well-being Support & Fitness Programs
Business Area:
Dow Jones - Media SalesJob Category:
MediaUnion Status:
Non-Union roleWebsite: https://www.dowjones.com/
Headquarter Location: New York, New York, United States
Employee Count: 5001-10000
Year Founded: 1882
IPO Status: Private
Industries: Digital Media ⋅ News ⋅ Publishing ⋅ Social Media