Job Opportunity

The Activation and Event Manager is responsible for the strategic planning, coordination, and execution of brand activations and events. This role requires a highly organized individual with attention to detail who can manage multiple work areas simultaneously within the marketing team. The goal is to ensure all events effectively promote the brand, engage the identified target audience, and meet business objectives. The ideal candidate will have extensive experience in event management, excellent communication skills, and a keen eye for detail.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Position Responsibilities:

Event Planning and Execution:

• Develop and execute comprehensive event plans, including timelines, budgets, and logistics with define KPIs/Success indicators - supported by Head of Business/Chief Marketing Officer
• Coordinate all aspects of events, including venue selection, vendor management, catering, transportation, entertainment, and staffing in line with event objectives.
• Work closely with each workstream lead withing marketing team to develop and implement promotional strategies and materials for events effectively and on time.
• Lead team meeting to provide regular updates on event progress to keep working team on the right track and to remove roadblocks leading up to event date.

Brand and Product Activations:

• Design and implement brand activation strategies to increase brand awareness, consideration and engagement OR as direction defined by HOB.
• Collaborate with marketing and creative teams to develop activation concepts that align with the brand’s identity and objectives.
• Assist head of brand to develop compelling marketing campaign to launch and promote the product and propositions.
• Oversee the production and installation of activation/branding materials and setups.

Vendor Management:

• Serve as the main point of contact for vendors or other event partners, ensuring clear and consistent communication and successful execution of all events and activations.
• Responsible for vendor selections according to expertise, background, experience and budget
• Responsible for vendor registration, payment and other processes according to company policies

Budget & Report Management:

• Develop and manage event budgets, ensuring all expenses are tracked and reported accurately.
• Negotiate contracts with vendors and suppliers to achieve the best possible terms and rates (with support from procurement)
• Monitor event expenditures and identify cost-saving opportunities.
• Conduct post-event evaluations to assess the success of events and identify areas for improvement.
• Prepare detailed reports summarizing event outcomes, including attendance, engagement, and ROI.
• Ensure all events and activations are delivered on time, within scope, and within budget.

Required qualifications:

• A minimum of 3 years of experience in event & activation, marketing & communications, public relation and/or in related field.
• Experience in developing event and activation plan for various event and occasions including internal and external.
• Good at strategic planning, coordination, and execution of brand activations and events to effectively convey the organization's brand, product and service. 
• Excellent at project management skill, with the ability to work with various stakeholders to ensure all events effectively promote the brand, engage the identified target audience, and meet business objectives
• Extensive experience in event management, excellent communication skills, and a keen eye for details.
• Highly organized individual with attention to detail who can manage multiple work areas simultaneously within the marketing team.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, external partners, and community stakeholders.
• A proactive and adaptable mindset, with the ability to thrive in a dynamic and fast-paced environment while maintaining a focus on achieving strategic objectives.
• Creativities & proactiveness and Multi-tasking.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
• We lead with our Values every day and bring them to life together.
• Boundless opportunity
• We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
• We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

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