Job Location

JAKARTA GENERAL OFFICE

Job Description

Job Description

Did you know P&G invented the concept of brands and brand management? Over the years, we have remained consistently state of the art in marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world’s best marketing pros and business leaders started with us.

Are you passionate about building brand equity in the social media (TikTok) space? If so, we're looking for you! As a TikTok Specialist Manager, you will envision, strategize, orchestrate the brand journey, developing marketing plans and identifying marketing tactics to build on consumer, shopper & customer insights, and find the next S-curve on our world-renowned brands. Together, we will continue to build the world’s leading brand experiences and make a difference for nearly 5 billion consumers.

What success look like:

You will need passion and strength to grow an end-to-end TikTok capability. You will develop creative and innovative e-solutions to allow us to win with consumers.

Responsibilities of the role:

• Lead the well-rounded brand strategy - including Paid, Earned (Traditional/ Social Media/Influencer) plans
• Collaborate with Brand Managers to ensure cohesive roll-out of NPD, always-on activities to ensure efforts sync perfectly with marketing campaigns and business goals.
• Create and design content that wins with consumer in Tiktok, build robust brand awareness and lower funnel check out by leveraging UGC and Regional Brand Toolkits.
• Develop and implement influencer/KOL strategies and social media calendars. Analyse TikTok performance metrics. Make data-driven recommendations to elevate the social game for each brand
• Be the category insights lighthouse for P&G to drive tangible actions: Stay on the cutting edge of social media trends and standard processes to keep our strategies fresh and effective.
• Ensure maximum reach and engagement and suggest content formats and processes to evolve in TikTok.

 

About us

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Qualifications

Qualifications

• Bachelor’s degree in any fields
• Creative problem solver with a passion and deep understanding for Tiktok trend and influencer relationship management.
• A proactive, can-do attitude with the ability to work independently and as part of a team.
• Proficiency in TikTok features, as well as formats popular on the platforms.
• Highly experienced in content creation planning & strategy, social asset design and video editing.
• Knowledge of online and offline marketing channels and an understanding of their interplay
• Experience in building brand & growing sales in TikTok is a plus

Job Schedule

Full time

Job Number

R000117851

Job Segmentation

Experienced Professionals (Job Segmentation)