Guideline is seeking a Creative Director to join our Research and Development organization. As Creative Director, you will shape and drive the creative strategy across all of Guideline’s platforms and brand experiences, including web, digital, social, email, and more. You’ll play a pivotal role in reimagining our brand identity, translating our product vision into a compelling and unified marketing presence for the ecosystem of audiences we serve — businesses, savers, and partners. 

Contributing as a leader, manager, and doer — you’ll both lead a high-performing team and roll up your sleeves to deliver top-notch design work when necessary. Leading a team of designers and agency resources, you’ll inspire a collaborative and design-centric culture that elevates the bar across the organization. Reporting to the Co-Founder and Chief Product Officer, you’ll be connected to the heart of our business — responsible for evolving a brand voice that harnesses our mission, inspires trust, and fosters deep customer connections.

What You Will Work On 

• Creative vision & strategy: Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals. Partner with cross-functional teams to turn our product story into an influential and compelling presence.
• Brand development: Lead our brand refresh initiatives to create a distinctive and recognizable brand identity that matches our size, scale, and impact. Establish brand guidelines and ensure consistency across all mediums and channels. 
• Team leadership and mentorship: Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity.
• Platform & product collaboration: Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms, ensuring our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences.
• Production and executional excellence: Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery. Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work. 
• Legal & compliance partnership: In a highly regulated space, you’ll build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant. 
• Art directing and storytelling: To scale your impact, you’ll inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team.
• Trend Tracking & Innovation: Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve.
• Stakeholder Communication: Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs.

What We're Looking For

• 10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry. 
• Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more. 
• Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling. 
• Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives.
• Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed. 
• Expertise with standard creative tool suites, especially Figma. 

More about Guideline

Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.

Compensation

At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. These pay zones may be modified in the future.

Please speak with a recruiter for additional information regarding our tier locations.

• Metro+:
  The base salary range for this position is $180,000 - $239,000 annually.
• Metro:
  The base salary range for this position is $160,500 - $215,500 annually.
• National:
  The base salary range for this position is $154,500 - $209,000 annually.

In addition to base salary, this position is eligible to receive equity in the form of Incentive Stock Options (ISOs). 

At Guideline, base salary is just one component of the overall Total Rewards package offered to employees.  All employees are offered comprehensive benefits and perks to help support you and your family.

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
• Opt-out credit if all three plans are waived
• Health Savings Account and Flexible Spending Accounts
• Disability and life insurance options
• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
• Paid parental leave for birthing and non-birthing parents
• Sabbatical after 5 years of employment
• Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.

Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  Additionally, Guideline participates in the E-Verify program in certain locations, as required by law. 

Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to [email protected].

Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.

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