Fabletics is currently looking for a Director of Paid Social. 

How Do You Fit In? 

The Director of Paid Social will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across all paid social ad products for Fabletics. You will be a cross-functional partner to our in-house media measurement team, creative team, and external vendors. You will be a large part of keeping Fabletics at the forefront of digital advertising.  

We are laser focused on acquiring as many new customers as possible within efficiency targets. 

This is a small, lean team, and as such, candidate will need to be able to get in the trenches to drive work forward and have a high output. 

This position will report to the VP of Media. 

What you will do: 

• Oversee an eight figure media budget allocated to paid social channels 

• Lead a team of media buyers and offshore partners to drive success  

• Prioritize and develop a strong relationships with our key brand stakeholders, as well as CRM, creative, and product  

• Build relationships with key media partners, including Facebook, Tiktok, Snapchat, Pinterest, and X.  

• Collaborate with Media Measurement and brand stakeholders to build out test-and-learn agendas 

• Analyze robust data sets to identify trends and provide insights to guide campaign optimization, and channel strategy 

• Responsible for reporting weekly and monthly business forecasts to leadership with accuracy  

What you can bring:  

• 7+ Years of Experience: Managing, developing and optimizing paid social media campaigns  

• 2+ Years of Management Experience: hiring, inspiring, and leading a team  

• Experience in D2C eCommerce Marketing: we are a subscription ecommerce company with proprietary tech, there will be a learning curve on top of baseline ecommerce knowledge 

• Superior Executive Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts to senior executives and also able to engage knowledgeable marketing experts as peers 

• Strong analytical and quantitative expertise in marketing platforms, attribution, and site analytics  

• Skilled and interested in translating data into actionable insights, and high level of comfort with Microsoft Excel, Google Analytics, Tableau, etc.  

• Entrepreneurial, creative and scrappy mindset   

Compensation & Total Rewards:   

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:   

-Hybrid Work Schedule*    

-Discretionary Paid Time Off*    

-Summer Fridays*    

-Healthcare Plans    

-Employee Discounts    

-401k    

-Annual Bonus Program    

-Equity Program*    

-And More    

*Varied for retail and fulfillment roles   

The annual base salary range for this position is from $130,000-$165,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.  

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