Regional Marketing Manager

Posted:
8/20/2024, 5:00:00 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Major Responsibilities
•    Understands overall brand strategies of Marketing Department and localizes annual/quater regional promoting plans
•    Provides direction and insight related to tactical thought of regional market issues
•    Rolls out region marketing knowledge training for sales force
•    Conducts direct communication with 20-30 TLs to develop and manage speakers
•    Identifies regional opportunities and potential trend through regional market data interpretation
•    Collaborates with marketing on the creation and execution of regional unique activities
•    Works with Regional Sales Manager /Business Account Lead to plan and monitor regional promotional spending
•    Organizes regular regional group training sessions on products and POA promotion strategy
•    Proactive provides insights on emerging market trend for RMs and central marketing
•    Participates or leads the brand key pilot rolling out
Leading Compliance & Integrity Culture
•    Embrace BMS culture of integrity and strictly adhere to BMS policy, BMS White Book and Standards of Business Conduct &Ethics.
•    On a consistent (i.e., weekly or bi-weekly) basis, speaks with the team about the importance of compliance and integrity, and creates pride in BMS’s commitment to compliance;
•    On a quarterly basis, provides compliance training to the team; answer the team’s compliance questions, or refers them to an appropriate resource if s/he doesn’t know the answer;
•    Actively monitors the team members to prevent non-compliant behavior and looks into details before approving any expenses
•    Provides constructive suggestions to improve the BMS China compliance program
•    Is a compliance role model and leads by example.
•    Takes accountability to own organized events and provides adequate documentations. If organizes any event, must comply with all company policy and makes sure all activities are closed within 90  days after the event date. If subordinates are responsible for organizing events, must monitor the responsible person close PO’s within 90 days after the event date.
•    Is Compliant with the norms of the business communication, ethics, subordination, regulations of the confidentiality.
Leading Self
•    Proactively obtains and innovatively refines the information including external market trends and the internal rules and regulations, internal procedures, messages, goals and vision of the management of the organization and shares relevant information with the team and colleagues timely to achieve company goal.
•    Timely performs tasks, orders and instructions of the manager.
•    Escalates / Reports to the manager of the department or function about all the challenges and shortcomings within Employee’s power and competency.
•    Proposes motions for the work development related to the Role.
 

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.