Scheduled Hours

37.5

Position Summary

Leads the marketing, recruiting, and admissions functions (enrollment management) with the goal of increasing the number and quality of enrolled students. Drives the development and expansion of the pool of prospective students through strategic initiatives that target specific populations.

Job Description

Enrollment Management Strategy Development, Planning and Implementation

• Develops, integrates, coordinates, and executes enrollment management, marketing, and recruitment plans across the school as well as with partner schools and external support organizations. Ensures plans align with and meet school strategies, goals and objectives.
• Develops and manages a data-driven marketing strategy that addresses desired target audiences, the broader marketing environment (regional, national, and global) for those audiences and competitors from regional institutions and national peer institutions.
• Develops and executes a customer service-oriented approach and data-driven process for all student programs including qualifying leads, communicating with prospective students, cultivating strong applicant relationships, and tracking recruitment performance from inquiry to enrolled student.
• Manages Graduate Slate in partnership with the Slate team including overseeing annual updates, internal admissions review process within the system, ongoing training, and analytics.

Marketing and Recruiting Operations

• Manages and oversees digital presence and all in-bound and out-bound digital marketing and communication campaigns. Manages digital marketing efforts that such as website presence, landing pages, SEM/SEO, outbound email, social media, blogs, etc.
• Performs ongoing market research and trend analysis to facilitate data-informed marketing strategies.
• Develops and produces data-rich marketing and enrollment reports that incorporate measures of merit and metrics to assess and assure progress toward the strategy. Reports out regularly on status of marketing and enrollment management process execution and status.
• Develops or oversees development of marketing materials including videos, print collateral, email communications, social posts, ads, reports and presentations.
• Manages recruitment events and works to maximize yield at all stages of the enrollment funnel.
• Ensures productive relationships with all service providers and agencies for marketing, recruitment and technology support.

Administration and Liaison

• Supervises enrollment management personnel.
• In collaboration with the leadership, develops and manages the marketing and enrollment management budgets.
• Ensures marketing and enrollment management initiatives align with the university’s marketing policies and plans. Partners with the school’s marketing and communications team on strategic efforts and secures supplemental support when required.
• Actively collaborates with peer programs at the university and with other strategic partners to create strong, mutually beneficial enrollment management and marketing relationships. Engagement on Graduate Slate User Group.
• Engages in national organizations (NAGAP, ASPPH, etc.) to represent the School of Public Health.

Performs other duties as assigned.

Working Conditions:
Job Location/Working Conditions

• Normal Office Environment

Physical Effort

• Typically Sitting at a desk or table

• Repetitive wrist, hand or finger movement

• Ability to move to on and off-campus locations

Equipment

• Office Equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Directly Related Experience, Including Experience With Sophisticated Technological Solutions For Higher Education Administration (7 Years)

Skills:

Action-Oriented, Budget Management, Data-Driven Decision Making, Developing Partnerships, Effective Written Communication, Employee Supervision, Enrollment Management, Family Educational Rights And Privacy Act (FERPA), Interpersonal Communication, Lean Six Sigma (LSS), Learning Quickly, Listening Effectively, Logical Thinking, Marketing, Metrics Analysis, Oral Communications, Process Management, Process Oriented, Results Oriented Leadership, Strategic Thinking, Student Recruitment, Tactical Planning, Teamwork Orientation, Waterfall Project Management, Workload Prioritization

Grade

G14

Salary Range

$75,200.00 - $128,800.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.