Senior Brand Manager

Posted:
12/2/2024, 1:43:56 AM

Location(s):
London, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.

Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

 

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.  

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.

The role

This role will be working within the Integrated Marketing team within the Global Growth Group. Global Growth works to bring GoCardless to more self-serve customers across all our markets. This means helping them discover the benefits of GoCardless to them and bringing them onto our platform. We have ambitious targets to hit in the coming year which you’ll help us achieve! 

Working closely with the Director of Customer Acquisition, Content, PR, Organic, Paid, Design, Sales leads you’ll be responsible for championing our brand and marketing it across core geographies.  You’ll manage an agency and work cross functionally to bring our brand to as many people as possible, and ensure our messages reach the right audience. 

 

What excites you

  • Own the relationship with our brand / offline agencies and own the scaling of brand and ATL campaigns across multiple geographies
  • Monitor campaign progress on a daily, weekly and monthly basis and reporting performance
  • Manage campaign forecasting and reporting to the Director of Customer Acquisition 
  • Own the experimentation of new channels and campaigns
  • Work with our CRO & CRM teams to maximise efficiency of campaigns 
  • Liaise with our paid and design teams on ad creation & refresh 
  • Work in tandem with our organic & paid team to increase acquisition 

 

What excites us

  • Demonstrates a data-driven approach to understand how the brand integrates into the overall customer acquisition framework, effectively communicating its impact on growth and strategy
  • Experience in executing out-of-home advertising strategies across various channels, including television, radio, and billboards, to enhance brand visibility and drive customer engagement
  • Clear and concise communicator
  • Experience working across other geographies

(some of) The good stuff

  • Wellbeing - stay healthy with dedicated support and medical cover
  • Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
  • Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
  • Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
  • Parental leave - to suit everyone embarking on life's great adventure
  • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless  

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of July 2024;

45% identify as women

23% identify as Black, Asian, Mixed or Other

10% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

Sustainability 

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. 

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn