Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution, across shelf, secondary displays and hot zone. You will build understanding and help usage of the snacking framework, building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.

How you will contribute

You will:

• Identify and leverage growth opportunity in retail environment of the BU.
• Generate behavior changing insight and identify effective levers of engagement.
• Continuously optimize business through data, tracking, learning.
• Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
• For every project define research objectives, research method, scope of analyses and action standards.
• Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
• Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
• Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
• Good at distinguishing insights that can be leveraged against the business challenge
• Strong analytical skills and attention to detail
• Extensive experience in utilizing market research data
• Willing to work independently in a remote team
• Strong communication and presentation skills
• Consumer / shopper research experience
• Understanding of the 4 C’s: strong knowledge of retail environment

More about this role

This position is part of the MENAP Insights & Analytics Team, managing the Category Strategy Insights for Chocolates for all key market clusters under Middle East North Africa & Pakistan.

The purpose of this position is to actively contribute to the development of consumer-centric and market-relevant business strategies and support our growth and the delivery of excellent business results.

What you need to know about this position:

• A team that maintains a holistic view of the category/brand business needs. Joins the dots across multiple areas for greatest impact
• Owns consumer insights with a focus on building understanding and empathy for our core & growth consumers.
• Provides end to end support for development & activation of consumer centric campaign ideas, marketing programs, innovation/renovation ideas…from insight to idea to activation to measurement
• Generates behavior changing insight and identify effective levers of growth on the category / brand/ area portfolio, including innovation and equity.
• Liaises with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge
• Is a partner to Brand Marketing in the shaping of the Annual Contract across the different areas
• Leverages globally implemented market structure tools to look through for regional and local consumer, shopper, market and snacking insights & ensures that global and regional best practices are shared.

What extra ingredients you will bring:

• Generate behavior changing insights & activate these insights to bring consumer perspective to business decisions (behavior change, penetration Opps, competitive intel, etc.)
• Continuously optimize business through data & KPI tracking
• For every project, define research objectives, research method, scope of analysis & action standards
• Identify key findings, key insights & develop business insights & recommendations
• Lead research execution as key point of contact & PMO
• Drive collection of critical KPIs for enterprise, category & brand performance reporting

Education / Certifications:

Bachelor's degree in business administration, Marketing, or a related field.

Job specific requirements:

• 10+ years of experience in Consumer & Shopper Insights
• At-least a few years of experience in handling insights directly with a CPG brand preferred
• Good methodological knowledge of vendors and approaches across the consumer-brand ecosystem (equity, snacking and brand positioning, creative, retail, consumer panel etc.)
• Additional knowledge & experience using newer methods of consumer & shopper research, data analysis with Digital tools, AI adoption preferred
• In-depth knowledge in analyzing and creating visualizations of large amounts of data, good at distinguishing insights that can be leveraged against the business challenge
• Solid communication and presentation skills
• Strong collaborator: Interested and motivated by working with others

Work schedule:

Full-Time

No Relocation support available

Business Unit Summary

Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Shopper Insights

Insights