District Demand Manager, On-Road

Compensation Grade:

Grade ES

Work Shift:

1st Shift

Job Summary:

The Motorcycles District Demand Manager (DDM) is responsible for partnering with their dealers to drive low funnel demand and attainment of whole good retail goals. Through strategic partnerships with the motorcycle business unit and the dealers, the DDM is accountable for delivering monthly, quarterly, and yearly retail / market share targets through long term goal alignment, low funnel demand / inventory / retail planning. The goal for the DDM is to be a trusted advisor and #1 business partner for their dealers. The DDM will partner with their dealers, other field staff, and internal business unit partners to analyze market dynamics, uncover root cause issues in the retail funnel, and strategically solve any issues in order to meet business objectives. The DDM will do so via a structured process meant to create a quality monthly connection with each of their dealers to review local marketing and retail opportunities before putting countermeasures into place. Additionally, the DDM plays a critical role in ensuring that Indian Motorcycle and Slingshot are the #1 recommended OEM dealer partner. This role is the key strategic pillar for both our dealers and the business unit in driving long term retail growth for both Indian Motorcycle and Slingshot. 

ESSENTIAL DUTIES & RESPONSIBILITIES: 

Low Funnel Demand and Retail Performance  

• Align on an annual retail goal with your dealer network 

• Consistent review / analysis of district and dealer KPI’s, specifically for low funnel demand (dealer website, digital platforms, leads, local marketing strategy, credit applications, etc…), retail, and market share to understand risks and opportunities 

• Monthly meeting with dealers focused on short and long term low funnel demand and retail objectives, inventory health, competitive performance, root cause issues, and countermeasures to maximize opportunity and attain future goals 

• Influence dealers to participate in key brand programs 

• Attend and support dealer and corporate motorcycle events as required (district / regional / national) 

Communication and Solicitation 

• Ensure dealers are knowledgeable about profit opportunities of current promotional and other supporting programs. 

• Identify risks and opportunities to low funnel demand & retail in assigned district and work with leadership and brand teams to implement countermeasure plans 

• Educate dealers on key initiatives to ensure flawless consumer facing interactions. 

• Drive participation and compliance in programs and key initiatives that enforce critical retail behaviors 

• Collect and report competitor market and district level insights to sales leadership and brand teams. 

• Communicate successes and opportunities to leadership and DDM teams to foster consistent focus on growth and improvement  

• Daily interaction with a CRM reflecting dealer call take-a-ways and follow up actions needed.  Most importantly, provide strategic commentary highlighting key takeaways and improvement opportunities 

Customer Experience & Issue Resolution  

• Assist dealers in timely resolution of issues relevant to the DDM’s responsibilities. 

• Direct dealers to proper resources and escalate when appropriate to quickly and effectively resolve issues with win/win solutions 

• Customer (dealer & end consumer) satisfaction and dealer effort always considered 

• Responsive to dealer and consumer inputs 

• Questions and improves internal processes 

SKILLS & KNOWLEDGE 

• Bachelor’s degree in related field (Marketing, Business, etc…) 

• Minimum of two years channel/local marketing or retail/district sales experience required (inside experience preferred) 

• Strong relationship building & influencing skills.  Ability to view dealers as partners and balance relationship with business needs to deliver goals without losing sight of dealer partner and consumer needs 

• Proficiency with data based root cause analysis using standard computer programs (Microsoft Suite, Power BI, etc…) 

• Excellent phone and other virtual communication skills are required; demonstrated ability to communicate effectively, both verbally and in writing. Comfortable challenging the status quo and driving improvement 

• Must be a self-starter who is organized, competitive, and always looking to improve 

• Understanding, appreciation and passion for motorcycle / powersports industry 

WORKING CONDITIONS 

• Standard fast-paced corporate office environment 

• Travel required up to 25% for meetings, region travel or customer events 

• Some travel to remote locations and corporate functions may be required. 

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside.  Apply today! 

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