Job Title:

Marketing Specialist

Location:

TX - Dallas/Irving

What you'll do:

Dynamic, creative, compassionate, marketing expert that loves to collaborate and wear a variety of hats with a small but mighty marketing team. You’ll bring your innovative skills to manage AmeriHome’s Retail Lending Social Media channels for our corporate initiatives, market updates, brand recognition, lead generation, and recruiting efforts as well as individual Loan Officer accounts which include LinkedIn, Facebook, Instagram, and YouTube. We’re also looking for outstanding video production skills to complement your professional expertise. Adding to the mix, you’ll contribute to our content creation and ever-growing asset library by supporting the development and implementation of marketing campaigns through our omni-channel marketing efforts targeting new, current, and lapsed customers to drive mortgage leads and build retention as well as develop and maintain marketing communications to support the AmeriHome brand through Reputation Management programs.

What we are looking for:

• Create content and strategy for social media channels to drive leads, brand recognition, and follower engagement
• Manage and execute on content creation through posts, monthly calendars and analytics
• Analyze and report on social media performance and identify new opportunities
• Write, proofread, and edit creative content
• Use various design and video software to create marketing materials
• Support the execution of marketing campaigns including copy writing, SEO keywords, setting up review pages (Confluence) and QA review for social, websites, email, direct mail, and print
• Manage AmeriHome’s TrustPilot and other reviews for publishing in marketing communications as well as the Detractor Program which is critical to maintaining AmeriHome’s high NPS Score (Net Promoter Score)
• Maintain Product Giveaway Tracking for Borrower incentives
• Support the development and execution of marketing internal communications and programs
• Compliance and brand steward, QC that all communications are following guidelines
• Develop partnerships across the organization including marketing, analytics, project management, agency partners and vendors driving strategic execution
• Work with the marketing team in achieving the goal of delivering the appropriate message, at the right time, in the right channel by contributing to the communication strategy to increase brand loyalty

What you need to have:

• Minimum 5 years of marketing or related experience required
• Bachelor’s degree required
• Financial services experience highly recommended
• Social Media Pro with a proven track record of gaining increases in audience share among a variety of social channels
• Video content and production expertise
• Working knowledge of SEO and implementation
• A natural ability to collaborate well with others across all levels of a complex matrix organization
• Exceptional project management, attention to detail and organizational skills
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Strong written storytelling and verbal communication skills
• Skilled in writing and editing content (a sample of previous work preferred)
• Skilled in basic design software with an eye for creative excellence
• Proficient in Microsoft Office, Canva, Video software
• HubSpot, WordPress and Video editing experience a plus,
• Adobe Creative Suite experience preferred but not required
• Experience working in a regulated, compliance-heavy industry/environment
• Ensure adherence company policies and procedures, applicable federal, state and laws and regulations
• Any other tasks assigned by the SVP Marketing or Managing Director Retail Lending Sales

 

Benefits you’ll love:

We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.  

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email [email protected] or call 602-386-2488.  When contacting us, please provide your contact information and state the nature of your accessibility issue.  We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

© Western Alliance Bancorporation