Employment Type

Permanent

Closing Date

12 Sept 2024 11:59pm

Job Title

Digital Marketing Automation Specalist

Job Summary

As a Marketing Research and Insights Specialist, your role is pivotal to supporting the definition and development of customer, market, competitor and commercial insights that shape and support Telstra’s go to market strategy and implementation, as well as customer value propositions, campaign developments and executions.

In your role, you leverage primary and secondary research to analyse and report customer needs, market trends and opportunities. Your ability to turn qualitative and quantitative data into actionable insights and translate complex concepts into a compelling story is key to helping shape Telstra’s go-to-market strategy and execution approach.

Job Description

Who We Are

Telstra is Australia’s leading telecommunications and technology company spanning over a century with a footprint in over 22+ countries. In India, we’re building a platform for innovative delivery and engagement that will strengthen our position as an industry leader. We’ve grown quickly since our inception in 2019, now with offices in Pune, Hyderabad and Bangalore.

Focus of the Role
As a Digital Marketing Automation Specialist, you will be primarily responsible for managing the marketing automation platform and fully leveraging its capabilities. And this a hybrid role which you are also expected to support HTML marketing email coding-based design and development in Oracle Eloqua for digital email marketing activities. Working closely with designers, web content producers, developers, and marketing campaign/content managers, this role will implement all programmatic and operational initiatives through the marketing automation platform

What We Offer

Flex appeal: choose where, when and how you work
Performance-related pay
Access to thousands of learning programs so you can level-up
Global presence across 22 countries; opportunities to work where we do business.

Up to 26 weeks maternity leave provided to the birth mother with benefits for all child births

Employees are entitled to 12 paid holidays per calendar year                      

Eligible employees are entitled to 12 days of paid sick / casual leave per calendar year

Relocation support options across India, from junior to senior positions within the company

Receive insurance benefits such as medical, accidental and life insurances

What You’ll Do

Create HTML email templates using CSS best practices.
Assist the Senior Designer in managing design projects from concept to execution
Maintain integration of marketing automation with Salesforce and Oracle Eloqua.
Assist in integrating additional platforms into the marketing automation system.
Evaluate campaign metrics and share performance insights with the marketing team.
Collaborate with marketing teams to implement best practices in multi-channel campaigns, defining KPIs and creating reports.
Conduct A/B testing to enhance productivity, conversion rates, and campaign ROI.
Support marketing operations in managing lead lifecycle, scoring, nurturing, segmentation, and data cleansing in Oracle Eloqua and Salesforce.

About You

Proven 5 to 8 years’ experience in HTML email coding basics, marketing automation
and basic graphic design.
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce and Oracle Eloqua.
• Experience with Eloqua Revenue Cycle Model or Revenue Cycle Explorer preferred.
• Must have superior communication skills, both written and verbal.
• Must be highly organised and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal
supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail and proven ability in problem solving, stakeholder
management and project management

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and abilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.