Halborn
2022 was the biggest year yet for crypto hacking with $3.8 Billion stolen. Founded in 2019, Halborn was born to solve the always evolving slew of adversarial problems unique to the cryptocurrency industry including but not limited to breaches, social engineering, stolen private keys, and economic hacks. Halborn's clientele are the top tier of web3 native organizations, fortune 500 enterprises and gaming companies.

Culture
Culture is a top priority in our 100% remote organization. Halborn is a globally distributed team of 80+, looking to grow our elite team of cybersecurity professionals who value independence, learning, big challenges, and the ability to make big impacts in cutting-edge technologies. The right candidate will be offered a full-time salary and equity. Perks include unlimited vacation days, company laptops, and opportunities for travel. Health Insurance is dependent on the applicant’s country of residence but readily available.

Responsibilities:

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement across platforms, including Twitter, LinkedIn, YouTube. Knowledge of Farcaster preferred.

• Create, schedule, and publish engaging and high-quality content (text, image, and video) consistent with Halborn’s brand voice and goals.

• Host and manage Twitter Spaces, ensuring high levels of engagement and active participation from the audience.

• Collaborate with internal teams, clients, and stakeholders to maintain consistent messaging and branding.

• Coordinate with Halborn clients to understand marketing needs and schedule campaigns as needed.

• Design compelling graphics and visuals to enhance social media posts and campaigns.

• Monitor social media channels and use analytics platforms for trends, feedback, and opportunities to engage with the community.

• Analyze social media performance metrics, generate regular reports, and provide actionable insights and recommendations for improvement.

• Optimize content for SEO to enhance visibility and drive traffic to Halborn’s website and social media profiles.

• Plan and execute web3/crypto marketing campaigns, ensuring alignment with Halborn’s overall marketing strategy.

• Stay up-to-date with the latest trends in social media, web3, and cybersecurity, and integrate these insights into our social media strategy.

Requirements:

• Ideally based in Europe or able to work with EU timezone - flexibility in time zones needed

• 2+ years of experience in web3 and crypto marketing.

• Previous experience working for a cybersecurity company is a plus.

• Strong attention to detail and excellent organizational skills.

• Ability to multi-task and manage multiple projects simultaneously.

• Proven experience hosting and managing Twitter Spaces with successful engagement outcomes.

• Excellent communication and coordination skills, with experience in client and stakeholder management.

• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).

• Knowledge of SEO best practices and experience optimizing content for search engines.

• Demonstrated success in planning and executing web3/crypto marketing campaigns.

• Salesforce or similar CRM experience highly preferred

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

• Experience with social media management tools (e.g., Hootsuite, Buffer).

• Familiarity with analytics tools (e.g., Google Analytics, social media insights).

• Strong understanding of the cybersecurity landscape and its intersection with web3

You should apply if…

• You have worked in web3/tech marketing and are a team player

• You have the mentality to work in a start-up or have already done so

• You love to work hands-on yourself and grow with the requirements

• You can motivate yourself every day and work independently in a distributed company environment