JOB DESCRIPTION:

Desirable qualifications:

• Graduate in Science / Pharmacy.
• MBA/PGDBA in Sales and Marketing

Experience (minimum)

• Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders

Critical attributes / qualities

• Strategic thinking
• Analytical skills
• Learning attitude
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division.
• Excellent Communication Skills.
• Cross functional co-ordination.
• Demonstrates creativity, innovation and drive for results.
• Ability to influence, lead and develop team.
• Problem solving and decision making skills
• Time management and multi tasking skills
• Planning and organizing skills for short term and long term.

Brief Job Description

• Achieve top-line, market share and bottom-line targets for the brands assigned
• Analyze market conditions and forecast sales and market share.
• Independently handle brand management responsibility for allocated brands.
• Monitor ROI on brand strategies.
• Monitor competitor activities.
• Undertake feasibility analysis/ market research for new opportunities.
• Conduct research to analyze customer behavior and design strategies accordingly.
• Evaluate opportunities to increase PC for the brands.
• Develop and implement marketing strategies for brands owned to achieve desired goals.
• Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies
• Ensure quality and timely delivery of inputs to field force.
• Maintain advertising budgets within targets.
• Undertake fieldwork to capture insights.
• Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
• Conduct CSM and other sales meetings.

Reporting Authority

Marketing Manager

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

India > Mumbai : BKC Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 15 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)