Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

Responsibilities

• Prioritize, target, and conduct foundational data analytics work to support growth marketing conversion and expansion programs.

• Implement experimentation and attribution models to optimize marketing strategies in both console and email channels.

• ML AI Model Training and Deployment

• Train, test, deploy, and continually improve ML AI models for tasks such as audience segmentation, marketing engagement level evaluation, and prioritization of sales engagement with accounts.

• Collaborate with cross functional teams to integrate machine learning insights into marketing strategies.

• Collaboration on Data Science Projects

• Work closely with cross functional stakeholders on data science projects to optimize demand funnel outcomes.

• Provide data driven insights to enhance the effectiveness of marketing and sales initiatives.

• Predictive Analytics for Customer Segmentation

• Build predictive analytics models to identify and refine customer segments based on behavior, preferences, and engagement patterns.

• Collaborate with marketing teams to tailor strategies for targeted audience segments, optimizing conversion rates.

• Automated Reporting Dashboards

• Create automated reporting dashboards that offer real time insights into key performance indicators KPIs for growth marketing programs.

• Implement visualization tools to facilitate easy interpretation of data by cross functional stakeholders.

#LI-LATAM 

Qualifications

• Advanced degree in Data Science, Computer Science, Statistics, or a related field.

• Advanced English skills: writing, reading and speaking 

• 4+ years of relevant Data Science experience

• 2 years of experience of analyzing marketing funnel performance

• 2 years of experience running experiments and conducting A B testing

• Proficiency in Data Modeling, Experimental Design Analysis, Marketing and or Business Analytics.

• Experienced with programming languages and Data Science scripting in Python R Scala Julia

• Experience with Cloud Technologies

• Experience in implementing ethical practices into data science.

Expertise

• SQL

• Python libraries Numpy, Pandas, Sklearn, Scipy, Matplotlib

• BigQuery ML

• Linear Logistics Regression

• K means clustering

• Decision trees

• Recommender systems

• Marketing Analytics DS use cases e.g. customer segmentation, propensity modeling

• Data modeling

• Dashboarding

• Experimental design analysis

• Statistical analysis and hypothesis testing

• Agile methodologies

• Health and Life Insurance 

• Accenture days, 3 additional vacation days 

• On site doctor 

• Birthday leave 

• Internet reimbursement 

• Graduation bonus  

• Referral bonus 

• And more! 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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