*This is a hybrid role based out of our HQ near Portland, OR. In-office expectation is 3 days a week*. 

ABOUT THE POSITION

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

The Senior CRO Specialist, Personalization supports the overall ecommerce business objectives for the Columbia websites in the US and Canada. This person is responsible for execution of the Personalization strategy through targeted experiences, advanced segmentation through a CDP, A/B/n experimentation and other site optimizations to drive incremental conversion and revenue per visit.

You will perform advanced quantitative and qualitative analyses, providing rich insights and recommendations to elevate the business strategy and consumer experience online. Additionally, they will work cross-functionally with Digital Marketing, DTC Analytics, Consumer Experience, Site Content and Merchandising teams to create a seamless personalization strategy for on-site experiences. This person will assist with project management, vendor relationship management, and communication with key stakeholders, exhibiting a high degree of bias for action, accuracy, and independent decision-making in their day-to-day work.  

HOW YOU’LL MAKE A DIFFERENCE

• Responsible for creating and driving the site personalization strategy through a multi-year vision of site capabilites and segmentation refinement in collaboration with cross-functional partners.

• Drive the segmentation, personalization and experimentation tactics through various SAAS tools and coordinate with vendor partners to ensure maximum optimization of personalization engine.

• Responsible for weekly read-outs to help inform various stakeholders of personalization performance and business actions that need to be implemented from learnings. Perform regular segmentation analysis to understand which cohorts are driving business impact. 

• Analyze performance of personalization activities and new site features, highlighting actionable insights and recommendations for future targeting. Measure efficacy of consumer journey through analytics and journey orchestration tools. 

• Collaborate with Consumer Experience team on usability testing, experience opportunity audits, and customer feedback review.

YOU ARE 

• Adaptable in a fast-paced, deadline-oriented environment with the ability to manage multiple, competing priorities.

• A Strategic planner with a proven record of executing a strategic vision.

• An excellent communicator with skills to effectively collaborate and coordinate tasks/projects with key stakeholders across the company.

YOU HAVE 

• Bachelor’s degree, applicable certification or equivalent experience.

• Typically requires 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job. 

• Web or Marketing Analytics certification preferred.

• Strategic planning experience with proven track record of building and executing strategic vision  

• Strong experience working with Monetate or other website personalization (Optimizely, Dynamic Yield, Adobe Target) software. 

• Strong knowledge of web analytics platforms such as Adobe Analytics or Google Analytics 

• Strong experience working with product recommendation tools is preferred 

• Strong knowledge of JIRA or other issue tracking and project management software experience 

• Strong Adobe Experience Manager or other digital content management system experience  

• Strong experience with FullStory or similar behavioral analytics tool 

• Experience in a B2C, Omni-channel Retail environment is preferred 

• Must be an online shopper familiar with best practices in eCommerce experiences 

• Must be extremely detail-oriented, highly organized, with a strong sense of urgency 

• Adaptable in a fast-paced, deadline-oriented environment with ability to manage multiple, competing priorities 

• Excellent communication skills to effectively collaborate and coordinate tasks/projects with key stakeholders across the company 

• Highly proficient with technical tools and systems and all Microsoft Office applications 

• Apparel category experience a plus!

#LI-JC1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.