Who You'll Work With

This role at Nike will require significant cross-functional collaboration with both internal and external partners.  The successful candidate will work within the Pacific Marketing team and serve as an integral member of the Marketing Leadership Team to lead and implement an accelerated digital offense.

The Digital Marketing Director will work closely with key digital business partners to harmonize and build integrated plans.  Regularly, they will also work back with the APLA (Asian Pacific Latin America) team to share plans, learnings and recaps, collaborate and input on strategies.

Who We Are Looking For

The Director, Digital Marketing is a Digital Marketing leader with a deep understanding of the consumer, their lifestyle, and their relationships with Sport. The Director will lead a team of expert digital marketers to deliver on Brand and Business objectives, connecting athletes with the innovation, experiences and sport activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a proven leader, curious and eager to innovate, to test & fail, and learn & evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline (O2O), direct-to-consumer channels, and you are a thought leader, a digital evangelist and a consumer advocate. 

• Hold a bachelor's degree in Business, Marketing, Communications or related field.
  MBA is a plus.
• Have 8-10+ years of experience in Brand Marketing or Digital Marketing
• Experience working with marketing analytics, deriving actionable insights and applying learnings, whilst working with the details and big picture, managing multiple and competing projects and priorities
• Have the ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
• Have strong oral and written communication skills; experience crafting strategic recommendations and persuasive presentations to leadership
• Have the ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand/business

What You'll Work On

In this role you will be responsible for leading a team of marketers focused on building and growing the territory’s digital ecosystem, transforming Nike into the most connected, athlete focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team.

You Will:

• Lead a team of consumer-obsessed, digital marketing experts responsible for building, powering, and evolving Nike’s online to offline ecosystem. This ecosystem includes dot com, apps and targeted communications.
• Lead, own, and drive the holistic Nike Digital Marketing Vision, Strategy & Plan for Pacific, delivering on brand, business, and member activity.
• Manage, lead and coach a growing, high-performing team across all Digital platforms. Create integration and connectivity between teams to build elevated digital 13-week journeys and O2O consumer experience.
• Act as an integrator and thought-leader between Marketing functions: Brand Management, Brand Creative, Integrated Media, and Retail Marketing.
• Build and execute effective Member-led Marketing plans that serve both brand & business objectives, balancing commerce with sport activity.
• Lead quick-turn, ‘read and react’ strategies in response to business performance.
• Partner with APLA Geo and Global Nike Direct Digital Commerce Marketing teams in the planning, operationalization, and execution of new digital capabilities to advance the member experience and commercial outcomes.