Senior Manager, Social Media Marketing & Strategy – Denver, CO
The Senior Manager, Social Media Marketing & Strategy will develop a comprehensive social media function to differentiate Western Union in the marketplace. This role requires a deep understanding of social media platforms, marketing principles, and strategic thinking to create impactful and cohesive brand experiences across various channels.

Role Responsibilities

• Develop and implement a holistic social media strategy plan that aligns with overall business objectives and drives brand awareness, customer engagement, and revenue growth
• Work with our leading social media agency and key stakeholders (GTM teams, Marketing Strategy, Brand & Creative, Foundation, Legal) for the development and rollout of engaging and compelling content for across various social media platforms, monitoring, analyzing and sharing key performance to improve results ensuring consistency of brand messaging and tone.
• Define and track key performance indicators (KPIs) for social media and marketing campaigns, analyze data, and provide actionable insights to drive continuous improvement. 
• Drive the development and implementation of a social media crisis management plan, ensuring effective handling of potential issues and maintaining the brand's reputation. 
• Lead and inspire various stakeholders, within and outside marketing, providing guidance and support to ensure the successful execution of campaigns and initiatives. 
• Collaborate closely with cross-functional teams, including product, sales, and creative, to ensure integrated and cohesive marketing campaigns across multiple channels. 
• Manage relationships with external agencies, vendors, and influencers to maximize the reach and impact of marketing initiatives. 
• Stay abreast of industry trends, emerging technologies, and best practices in social media and marketing, and incorporate innovative approaches into strategies and campaigns. 

Role Requirements

• 8+ years of experience in social media marketing, marketing strategy, or a related field, with a proven track record of developing and executing successful marketing campaigns in a multi-channel retailer or financial services company
• Proven ability to lead diverse, geographically dispersed teams 
• Bachelor's degree in marketing, communications, business, or a related field. Master's degree is a plus.
• Strong understanding of social media platforms, tools, analytics, and best practices, with a demonstrated ability to leverage them effectively to achieve marketing goals. 
• Demonstrated experience successfully planning, organizing, managing, and implementing critical programs with end-to-end oversight 
• Knowledge of regulatory and compliance requirements related to marketing and social media. 
• Strong project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines. 
• Excellent leadership and team management abilities, with a track record of leading and inspiring cross-functional teams to achieve marketing objectives. 
• Creative mindset with a passion for innovative marketing approaches and staying ahead of industry trends. 

 

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ 

Salary

The salary range is $110,112 - $183,521 per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States specific benefits include:

• Family First Program
• Flexible Time Off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

09-30-2024

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.