We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The SEO Digital Marketing Manager at RSM will lead the development and execution of strategic SEO initiatives, with a forward-thinking approach. This role is focused on driving organic growth, improving search engine visibility, and anticipating the impact of AI on SEO strategies. Responsibilities include establishing an end-to-end SEO process, collaborating with the marketing team for keyword selection and content optimization, and ensuring top-tier performance of content. The successful candidate will aim to significantly increase organic traffic, enhance user engagement, and improve conversion rates.

Essential Duties:

Keyword Strategy & Content Optimization:

• Build out short and long-term SEO strategies that move the needle for RSM
• Serve as an internal SEO consultant to key stakeholders including, but not limited to Demand Generation, Enterprise Marketing teams, Industry, Econ, Brand and Talent.
• Develop and implement comprehensive keyword strategies to improve organic search performance.
• Optimize on-page elements, such as meta tags, headlines, and content structure, to enhance search engine visibility.
• Conduct keyword research and develop content plans that align with business goals and audience needs.
• Partner with the Demand Generation team to integrate SEO best practices into content creation and marketing campaigns.
• Analyze and report on SEO performance metrics, providing actionable insights to improve content and marketing strategies.

End-to-End SEO Process:

• Establish and roll out a standardized SEO process from keyword selection through content optimization to execution.
• Work closely with the internal partners for keyword selection and strategy alignment.
• Collaborate with the web team to ensure content is optimized for search engine performance and accessibility.
• Monitor and refine the SEO process to ensure it aligns with evolving best practices and business objectives.
• Partner with DXT/Digital Operations team for technical SEO and collaboration on process documentation
• KPIs: Efficiency of SEO workflows, compliance with SEO best practices, and time-to-market for optimized content.

Team manager & career advisor responsibilities:

• Establish an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem-solving
• Sets a high standard for team behavior and performance
• Identifies and creates opportunities for skill development across the team
• Provides career development feedback to digital marketing peer leaders for in-country direct reports to support holistic growth

Internal SEO Expert:

• Continuously monitor and research the latest SEO industry trends, best practices, and algorithm updates.
• Keep a pulse on advancements in AI and machine learning as they relate to SEO, search experience (SERP) and content optimization for LLMs and GPTs
• Adapt and implement changes in SEO strategies based on industry shifts and AI developments.
• Educate and inform the team on emerging SEO trends and AI-driven tools and techniques as they relate to SEO.
• Monitor emerging AI chat tools and products like ChatGPT and Copilot that could impact search traffic traditionally dominated by Google.
• Proactively recommend adjustments to SEO strategies to maintain and enhance competitive advantage.
• Other duties as assigned.

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree (required)

 

TECHNICAL/SOFT SKILLS

• Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, BrightEdge, Screaming Frog and other marketplace SEO tools (Required)
• Strong analytical skills and attention to detail (required).
• Strong project management skills (required)
• Proficiency in Microsoft Office Suite (required)
• Excellent verbal and written communication skills (required)
• In-depth knowledge of search engine algorithms and ranking methods (required)
• Ability to measure and monitor SEO performance effectively (required)
• Understanding of both SEO and SEM strategies and their integration (preferred)
• Familiarity with common website architectures and backend requirements for SEO (preferred)
• Balance of technical expertise and business acumen (required)
• Experience with SEMrush, Moz, Ahrefs, BrightEdge, Screaming Frog and other marketplace SEO tools (Required)\

EXPERIENCE

• 8+ years of experience in SEO (technical & strategic) on a B2B marketing team or agency (Required)
• Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console (Preferred)
• 2+ years of experience in a leadership role, demonstrating the ability to mentor and develop team members (preferred).
• Deep understanding of buyer journey, preferably in B2B environment

LEADERSHIP SKILLS

• Able to project manage multiple initiatives simultaneously
• Ability to influence marketing and business leaders to understand and make data-based decisions on marketing campaigns and tactics
• Proven capability to mentor and develop team members, enhancing their skills and career growth (required)
• Coaching and developing individual contributors in technical and soft skill
• Ability to identify and develop processes to improve team performance
• Ability to manage and lead both direct and indirect employees effectively (required)
• Ability to collaborate and strategize with senior level internal and external stakeholders (Required)
• High sense of personal ownership in a matrix organization setting (Required)
• Able to clearly communicate ideas and findings to both technical and non-technical audiences (Required)
• Strong team-building skills to foster a collaborative and high-performing work environment (required)

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

As an Affirmative Action and Equal Opportunity Employer, all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $92,600 - $159,000