ROLE SUMMARY

As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer’s commercial brand strategy.  This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The ISE Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to [Primary Care/Specialty Care/Oncology] business leaders in Italy.  This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the

business units in Italy.

The ISE TA Lead is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. 

This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought partner.

The ISE TA lead will report to the Italy ISE Lead.

Key accountabilities include (but are not limited to) the following:

Market and Brand Analytics

• Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
• Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
• Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
• Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
• Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
• Proactively identify the need for resources/capabilities to deliver against analytic priorities

Performance Management/Forecasting/Operating Plan Support

• Proactively assess [BU] portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
• Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
• Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.

PMR Management

• Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
• Create and manage budgets associated with assigned activities
• Accountable for meeting compliance and corporate SOP obligations of primary market research

Cross Functional Collaboration

• Contribute to the advancement of CAAI capabilities and enable the scaling of those capabilities
• Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals
• Lead the alignment with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
• Facilitate best practice sharing and knowledge management

Basic Qualifications

• Bachelor’s degree required, Masters preferred in a quantitative discipline
• 7+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field

Preferred Qualifications

• Knowledge of the pharmaceutical industry in [country/cluster TBD], including relevant data sources required to understand and generate insights about the market
• Demonstrated experience across most CAAI capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
• Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
• Ability to act as a strategic partner to commercial leadership
• Capacity to quickly establish relationships of trust and credibility
• Innovative and agile mindset; self-starter
• Demonstrated analytics & insights expert
• Demonstrated business acumen
• Fluency in English and Italian

 
 

Marketing and Market Research