Web Analytics Business Analyst

Posted:
12/20/2024, 3:28:58 PM

Location(s):
Heredia, Heredia Province, Costa Rica ⋅ Heredia Province, Costa Rica

Experience Level(s):
Junior ⋅ Mid Level

Field(s):
Software Engineering

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.​


We are looking for an experienced and detail-oriented Adobe Analytics Implementation and Tagging Manager to drive the implementation, optimization, and maintenance of a digital analytics infrastructure. This role requires hands-on expertise in Adobe Analytics, Adobe Launch, and data layer management, along with a strong background in web and mobile analytics for eCommerce.
 

Qualifications:

  • Required Skills and Experience:

  • Advance English Skills.

  • Extensive experience with Adobe Analytics and Adobe Launch.

  • Strong proficiency in JavaScript/ES6, HTML/HTML5, CSS, and AJAX.

  • Demonstrated expertise in web analytics and tracking methodologies, particularly within eCommerce (e.g., tag management, pixel tracking, hit-level data analysis).

  • Hands-on experience with debugging tools like Omnibug, Charles Proxy, AEP Debugger, and browser developer tools.

  • Understanding of data privacy regulations (e.g., GDPR, CCPA) and cookie consent requirements.

  • Implementation and Data Layer Management:

  • Own and manage Adobe Analytics implementations, including custom configurations, variable mapping, and tagging strategies.

  • Develop and maintain a comprehensive data layer strategy that aligns with organizational objectives and business needs.

  • Write detailed technical specifications for tagging and data layer changes to guide development teams.

  • Troubleshoot and resolve issues with tags, data layers, and reports to ensure accurate data collection.

  • Implement and test analytics for both web and mobile platforms using Adobe Analytics and Adobe Launch.

  • Write, manage, and debug custom JavaScript solutions.

  • Validate data collection accuracy using tools like Omnibug, Charles Proxy, AEP Debugger, and browser developer tools.

  • Maintain strong relationships with stakeholders to understand objectives, KPIs, and business roadmaps.

  • Translate business requirements into technical specifications and actionable implementation plans.

  • Work directly with Adobe Analytics users to address requests and provide technical solutions aligned with business goals.

  • Collaborate with leads and managers to prioritize requests, manage sprint planning, and track progress.

  • Balance parallel support for business priorities, enhancements, and ad hoc stakeholder requests.

  • Document and communicate best practices, risks, trade-offs, and constraints to ensure successful project delivery.

  • Ensure tagging and data collection processes comply with GDPR, CCPA, and cookie consent regulations.

  • Regularly audit and optimize the implementation to align with industry standards and business objectives.


Preferred Qualifications:

  • Adobe Certified Expert (ACE): Analytics Business Practitioner, Analytics Developer certification or Analytics Master Architect.

  • Experience implementing analytics for mobile devices and Single Page Applications (SPAs).

  • Strong project management skills with exposure to agile methodologies.

  • Excellent written, oral, and interpersonal communication skills.

  • Strong analytical and problem-solving skills with exceptional attention to detail.

  • Ability to work independently, manage multiple tasks, and prioritize effectively.

  • Proactive, curious, and adaptable with a self-starter mentality.

What we offer

  • Health and Life Insurance​

  • Accenture days, 3 additional vacation days​

  • On site doctor​

  • Birthday leave​

  • Internet reimbursement

 #LI-LATAM

Note: Limited for Costa Rica Based Positions Only.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com 

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Accenture

Website: https://accenture.com/

Headquarter Location: Dublin, Dublin, Ireland

Employee Count: 10001+

Year Founded: 1989

IPO Status: Public

Last Funding Type: Grant

Industries: Business Information Systems ⋅ Construction ⋅ Consulting ⋅ Information Services ⋅ Information Technology ⋅ Infrastructure ⋅ Management Consulting ⋅ Outsourcing