About the role: 

We are seeking a highly skilled and data-driven Marketing Analytics Manager to join our marketing team. This role is essential in ensuring that we can effectively track and optimize the entire user journey—from anonymous visits to purchase and through product adoption within our products and apps. The ideal candidate will be a strategic thinker with a passion for leveraging data to drive marketing decisions, improve customer experiences, and enhance product adoption.

 A day in the life of our Marketing Analytics Manager:

• Develop and maintain comprehensive analytics frameworks to track user behavior and interactions across various touchpoints.
• Partner with the internal Data & Analytics team to analyze user data to identify trends, insights, and opportunities for improving the customer journey
• Manage dashboards to visualize user journey metrics, including acquisition, engagement, conversion, and retention rates.
• Collaborate with the data engineering team to develop predictive models that anticipate user behavior and optimize marketing strategies.
• Implement and refine tracking mechanisms to capture data at every stage of the customer lifecycle, from anonymous visits to post-purchase product adoption.
• Work closely with the engineering and product teams to ensure seamless integration of tracking tools within the app and across all digital channels.
• Monitor and troubleshoot data integrity issues, ensuring accurate and reliable tracking of user journeys
• Collaborate with marketing and product teams to develop data-driven strategies for user acquisition, retention, and product adoption.
• Use data insights to segment audiences and personalize marketing campaigns to target specific customer needs and behaviors.
• Continuously optimize marketing campaigns by conducting A/B tests and other experiments to improve key performance metrics.
• Act as the bridge between the marketing, product, and data teams to ensure alignment on goals and execution of lifecycle marketing strategies.
• Provide insights and recommendations to the broader marketing team based on data analysis and user journey tracking.
• Analyze product usage data to identify opportunities to increase user engagement and adoption within the app.
• Develop and execute targeted campaigns to drive feature adoption and long-term user retention.
• Measure the effectiveness of product adoption initiatives and refine strategies to maximize impact.

Who We’re Looking For:

• Bachelor's degree in Marketing, or a related field. An advanced degree is a plus.
• 5+ years of experience in marketing analytics, with a strong focus on data analytics and user journey tracking.
• Proficiency in analytics tools such as Google Analytics, Bizible, Mixpanel, Domo or similar platforms.
• Experience with data visualization tools (e.g., Tableau, Domo) and CRM and MA systems (e.g., Salesforce, Marketo).
• Strong understanding of digital marketing channels, including SEO, email marketing, social media, and paid advertising.
• Excellent analytical skills with the ability to translate complex data into actionable insights.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience working in a fast-paced, collaborative environment with cross-functional teams.
• Familiarity with app analytics and user engagement strategies is a plus.

The salary range for this role is $99,959 to $115,250. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.

Our Benefits

• 🏥 Healthcare coverage 
• 🤓 Prescription drug, vision, and dental plans
• 💸 HSA and FSA accounts
• ❤️ Life and AD&D insurance; disability coverage where applicable   
• 🌅 Retirement 401(k) Plan Option with Altium match
• 🧘 Calm App and Employee Assistance Program 
• 🏖 Paid holidays plus a “Choice Day” off per quarter       
• ✈️ Paid time-off rising schedule upon key milestones
• 🤒 Sick time for Dr. appointments or family health needs
• 👶 Family medical, maternity, paternity, and military leave
• 🏡 Flexible working arrangements available based on role and location
• 🖥 Home internet allowance
• 🥪 Free lunch, snacks and drinks every day in office
• 🚗 Free parking