UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, places and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity and influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is an environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients.
The Sr. Director, Brand Strategy should be comfortable writing and delivering presentations and be comfortable serving as a bridge between research and creative teams, high-profile influencer campaigns, social media and experiential programming. The overarching ask will be to help inform creative output through research and development of consumer insights and strategically-based brand/product/service narratives. This role will sit at the intersection of creative and strategy, with the opportunity to focus on a portfolio of high-profile pop-culture brands.