Position Summary

1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
2. Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.

Role and Responsibilities

1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to check the pain points.

2. [Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.

3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and contribute to support CRM DB(Customer Relationship Management Database).

4. [Digital campaign execution] See the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.

5. [Search advertisement and search optimization] Check the search keywords for each product and track data to increase ROI(Return on Investment) by regularly monitoring search advertisements.

Skills and Qualifications

• Has substantial understanding on the job and applies knowledge and skills to complete a wide range of tasks

• Works on assignments that are moderately difficult, requiring judgment in resolving issues or in making recommendations

• Normally receives little instruction on everyday work and general instructions on newly introduced assignments

• Typically requires a minimum 3 years of related experience since TB1

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