Director, Publicity (Disney Entertainment Television)

Posted:
9/6/2024, 9:53:15 AM

Location(s):
California, United States ⋅ Burbank, California, United States

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Job Posting Title:

Director, Publicity (Disney Entertainment Television)

Req ID:

10099291

Job Description:

The Director, Publicity will work closely with the Vice President, Publicity to play an active and integral role in crafting and implementing key communications strategies across ABC Entertainment’s scripted series publicity portfolio. This person will be the key publicity contact for the slate of scripted comedy and drama series and will oversee the team of publicists executing communications strategies for day-to-day campaigns. Additional responsibilities include overseeing trade and consumer announcement strategies and crisis communications. Must be able to work in a fast-paced environment, create and implement strategy, craft interesting pitch angles and make quick informed decisions as necessary for the nature of scripted programming. Clear and effective communication, strong writing skills and attention to detail are crucial to achieve success in this position.

Responsibilities:

  • Work alongside the Vice President, Publicity to manage a team of publicists and oversee development and execution of press campaigns for ABC Entertainment’s diverse slate of scripted drama and comedy series. Campaign oversite includes: communications strategy, talent relations, budget management and crisis communications.

  • Serve as the main point of contact for publicity needs for scripted programming executives and studio partners. Collaborate with internal partners to develop and execute strategies to promote projects and initiatives, including but not limited to: Original Programming, Business Affairs, Production, Marketing, Photography and more.

  • Facilitate collaboration with other lines of business across The Walt Disney Company, including Parks & Resorts, Studios, music, consumer products, and more when relevant.

  • Establish and uphold relationships with media, talent, talent managers, talent publicists, executive producers and executives.

  • Some work travel may be required.

Basic Qualifications:

  • 8-10+ years experience in public relations or related field

  • Entertainment industry experience

  • Excellent oral and written communication skills

  • Strong team player with the ability to interface with talent and executives

  • Social media savvy

  • Strong time management and organizational skills

Preferred Qualifications:

  • People management experience, with success developing and coaching strong team members

  • Talent relations experience

  • Proficiency with Microsoft Office products

Required Education:

  • Bachelor’s degree or equivalent experience

The hiring range for this position in Burbank, CA is $131,700 to $181,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Disney General Entertainment

Job Posting Primary Business:

Content Mktg - ABC, Hulu, News & Studios

Primary Job Posting Category:

Publicity Film/TV/Streaming

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-09-06