WHAT IS THE OPPORTUNITY?

As a key member of the Platform team, you will lead brand engagement for RBCx, reporting directly to the Marketing Director. Collaborating closely with senior stakeholders, you will develop and execute a comprehensive content strategy across multiple formats and will work cross-functionally to ensure content is produced efficiently, while also leveraging your ability to independently create, update, and refine content as needed. From ideation to execution, you will guide and oversee the entire content lifecycle, ensuring it is strategically placed across channels to maximize impact.

Additionally, you will measure and analyze content performance, using key metrics such as engagement, site traffic, PR impact (where applicable), and brand health/funnel metrics to optimize future initiatives.

WHAT WILL YOU DO?

• Develop and execute a comprehensive content strategy across multiple channels and formats, including blogs, articles, newsletters, whitepapers, thought leadership pieces, videos, and website content, aligning with business goals and brand marketing plans.
• Manage content projects to ensure timely delivery and resource allocation.
• Optimize content for performance, working cross-functionally to audit and deploy content for CRO, SEO, and AEO improvements.
• Maintain a tactical content calendar, ensuring alignment with roadmaps and business priorities, and identify themes based on insights and seasonality.
• Oversee content creation and updates, including writing briefs, auditing existing content, and individually creating content when needed.
• Collaborate with Marketing Managers to amplify and repurpose content from RBCx hosted and sponsored events such as keynotes and fireside chats.
• Continuously audit existing content across all formats for updating; facilitate updating as needed
• Monitor all analytics and KPIs associated with our content and optimize as needed

WHAT DO YOU NEED TO SUCCEED?

 Must have

• Strong writing, editing, and storytelling skills
• Proficiency in content management systems (ie Wordpress, etc)
• Demonstrated knowledge and application of SEO/AEO best practices
• Analytical skills to measure content performance and optimize strategies
• Ability to manage multiple projects and meet deadlines
• Collaborative and growth mindset to work with cross-functional teams
• French language proficiency is considered an asset

This role is located in Toronto, Ontario with a minimum in-office requirement of 3 days (subject to change).

WHAT’S IN IT FOR YOU?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services
• Flexible work/life balance options
• Opportunities to do challenging work

#RBCX

Job Skills

Brand Marketing, Communication, Content Evaluation, Content Marketing, Copywriting, Creativity, Graphic Design, Multi-Level Communication, Proofreading, Written Communication

Additional Job Details

20 KING ST W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-272026-04-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.