The Director, Growth and GTM for Residential Lending Business Line at Manulife Bank will be responsible for the growth strategy and go-to-market (GTM) execution for residential lending. This leadership role demands a seasoned growth strategist who will take ownership of growth strategies across acquisition, engagement, retention, and expansion. The role also includes data-driven decision-making, digital transformation, innovation, and cross-functional collaboration to ensure consistent and impactful growth. 

Key Responsibilities:

Growth Strategy & Execution

•  Develop and execute a comprehensive growth strategy tailored to the Residential Lending, aligning with Manulife Bank’s long-term objectives and revenue targets.
• Identify and prioritize growth opportunities, leveraging market research and competitive analysis.

Go-to-Market Strategy and Execution

• Lead the planning, development and execution of go-to-market strategies for Residential ending, including product launches, expansion, and customer engagement initiatives.
• Collaborate with product, sales, and customer experience / success teams to ensure the effective implementation of unified GTM strategies that meet the needs of diverse customer segments.
• Collaborate with sales enablement to design tools, materials, and training that improve sales effectiveness and engagement.

Digital Transformation and Data Analytics

• Drive digital transformation initiatives within the residential mortgage business, enhancing digital customer experiences and streamlining acquisition processes.
• Oversee the utilization of data analytics to inform decision-making, track performance, and refine growth strategies for both residential mortgages and Asian segment-focused initiatives.
• Implement agile marketing practices to quickly adapt to market changes and optimize campaign performance based on data-driven insights. 

Cross functional Leadership

• Partner with the Growth and GTM functions and other departments and serve as a key liaison between the teams to ensure alignment on growth objectives, strategies, and the unified approach to achieve the objectives. 
• Engage with senior leadership and key stakeholders to communicate growth strategies, performance metrics, and the impact of GTM activities on overall business objectives. 
• Build and mentor a high performing team focused on delivering measurable outcomes. 
• Foster a culture of innovation, agility, and accountability within the team, setting clear objectives and performance metrics aligned with business goals.

Qualifications:

• Bachelor's degree in marketing, Business, MBA preferred 
• 12+ years of experience in growth, marketing, or GTM roles, with a proven track record in the financial services sector. Banking expertise preferred.
• Extensive experience with digital marketing, customer segmentation, and data analytics, with a strong understanding of the Asian market segment.
• Proven leadership skills with a history of successfully managing cross-functional teams in a fast-paced, dynamic environment.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate complex data into actionable insights.

Desired Skills:

• In-depth knowledge of residential mortgage products and experience developing GTM strategies for financial products.
• Proficiency in CRM, marketing automation, and analytics tools (e.g., Salesforce, Google Analytics, Seismic).
• Excellent communication and interpersonal skills, capable of influencing stakeholders and presenting to senior leadership.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, OntarioHybrid

Salary range is expected to be between

$103,050.00 CAD - $185,490.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.