Posted:
12/27/2024, 8:07:31 AM
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Workplace Type:
Remote
Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.
Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.
Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.
Your Role
As Ignite Reading’s Customer Marketing Manager, you will be responsible for developing our customer marketing strategy and leading initiatives that deepen customer relationships, drive engagement, and transform satisfied customers into loyal advocates. Ignite Reading works with multiple stakeholders including district leaders, teachers, and school staff. You will craft impactful programs and campaigns that speak to each persona, helping them understand the impact our 1:1 tutoring is having on students’ reading growth and ensuring they know they are deeply appreciated for the role they play. From email communications to customer materials to events, you will determine the right mix of tactics that amplify our brand voice among our different customer stakeholders, increase retention, and unlock organic growth opportunities. The ideal candidate has experience building strategy, is excellent at synthesizing the needs of internal teams that support customers, is a highly-skilled project manager, and has a track record of customer marketing in K-12 education that delivered tangible results. As the only customer marketing role, this position will operate as an individual contributor-leader with support from the marketing team and will report to the VP of Marketing.
Core Responsibilities
Competencies
At Ignite Reading, we’ve decided to embrace a transparent compensation structure for a few reasons:
To promote fairness and equity: This approach supports fairness within our structure. When everyone knows how compensation decisions are made, it reduces the likelihood of pay discrimination based on factors like gender, race, relationships, or negotiation skills.
To provide accountability for our approach: The same role receives the same compensation, with no negotiation.
To build trust within the organization: When employees understand how their compensation is determined, they are more likely to trust organizational structures and decisions, which can lead to overall better culture.
To support legal considerations: Many states are moving to requiring compensation listed on job descriptions and we want to follow these rules.
Salary: $100,000
We also ensure you have the tools you need to thrive both in and out of work.
We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!
We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.
Website: https://ignite-reading.com/
Headquarter Location: San Francisco, California, United States
Employee Count: 51-100
Year Founded: 2020
IPO Status: Private
Last Funding Type: Grant
Industries: Education ⋅ Knowledge Management ⋅ Training ⋅ Tutoring