The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

SMB Marketing Lead is accountable to plan, implement and deliver the SMB marketing campaigns, events and partner marketing to achieve the SMB key metrics.

Job Description:

Key Responsibilities

-Collaborate with China product team, SMB sales team and Global marketing team to identify priorities, focus SMB and partner marketing initiatives and success metrics to deliver business results.
-Roll out PPCP full-stack to China, build PPCP awareness, consideration and adoption. Lead merchant facing marketing communication strategy, and deliver through campaigns and promotions.
-Drive China SMB segment business via both Acquisition, Engagement and Partnership, based on SMBs insights. Lead marketing campaigns of DDA, leads generation and C2/C3 lifecycle campaigns etc.
-Develop and monitor partner marketing plans with key partners to effectively drive activation thru partner and generate revenue.
-Explore new opportunity of business growth via leads generation and leads nurturing, with cross-team leadership and collaboration. Build Leads scoring and nurturinig as a useful tool to improve leads quality from various sources. Establish an effective E2E full-funnel process to drive upper, middle, and low-funnel leads to prospects' flow.
-Be customer-centric. Build and promote PayPal use case and merchant success stories with merchants and partners for leads gen and leads nurturing.
-Lead E2E marketing campaigns plan, deployment and tracking. Develops and tests pilot programs to continually improve campaigns.
-Language: Chinese and English

Qualification

- 15+ years’ experience in marketing, project management or leading delivery of cross functional teams
- Proved record of building marketing/business strategy and programs, end to end delivery, and communicating results to senior leadership.
- Strong marketing and business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users. Be metrics-driven.
- 10+ years of team management
- Excellent verbal/written communication skills in both English and Chinese.

Additional Job Description:

Subsidiary:

PayPal

Travel Percent:

0

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.