Position Summary...

What you'll do...

Walmart Marketplace is currently seeking a Sr. Manager of Brand Strategy to lead the ongoing evolution of the Walmart Marketplace brand, including its brand foundation and architecture. This is a unique opportunity to define brand positioning for one of the fastest growing eCommerce platforms and inspire third-party sellers of all sizes as they grow with Walmart.  You’ll join a talented team of marketing, communication and event professionals who are passionate about helping sellers take their businesses to new heights and helping Walmart customers find more items to love.

The successful candidate is both a creative visionary and strategic thinker with a track record of successfully developing differentiated brand foundations and brand architectures with unique selling propositions to engage B2B audiences. The leader works cross-functionally to acutely understand target audiences, manage the Walmart Marketplace brand portfolio and establish tools and resources for consistent execution of the brand to achieve business outcomes.

This position is based in Bentonville, AR; San Bruno, CA; or Hoboken, NJ.

What you'll do:

• Lead Walmart Marketplace brand creation and development strategy, including a brand foundation consisting of brand voice, visual identity, messaging and unique selling proposition; and brand architecture for Walmart Marketplace and its portfolio (Walmart Fulfillment Services, Walmart LocalFinds and major events).
• Collaborate with Business Development, Lifecycle Marketing and Analytics to understand and define target audiences and develop a brand that resonates with sellers at all stages of the seller journey.
• Counsel business teams and external partners on brand positioning and creative direction as you cross-functionally to implement the brand strategy.
• Own adherence to brand standards and strategy by developing style guides, tools and resources and advising teams across the business. Partner with Events, Seller Education and creative production teams to execute the Marketplace brand consistently across paid advertising; owned channels, including social, web and email; event booths and activations; sales collateral and more. Lead standing reviews of content creation to ensure high quality, consistent and optimal execution.
• Partner with Walmart Marketing to ensure alignment with enterprise branding.
• Provide regular analysis of the competitive marketplace brand landscape to guide brand positioning and further empower business teams.
• Manage external agencies, budgets and timelines to ensure success.
• Partner with internal teams to conduct brand perception research and apply findings to strengthen the Marketplace brand.

You'll sweep us off our feet if...

• You have 5+ years of brand management and creative direction experience within an online marketplace, retailer, eCommerce brand or a brand agency supporting one or more of these types of businesses.
• You have direct experience creating new brands or transforming existing brands for B2B organizations and sales teams.
• You are data-driven and have created research and measurement programs to define target audiences and brand positioning and determine brand effectiveness.
• You have strong understanding of creative development capabilities and SLAs.
• You have high standards for writing and design, along with attention to detail.
• You are a self-starter and have strong interpersonal, project management, and analytical skills. You’re organized, disciplined and able to manage multiple projects simultaneously.
• You have proven ability to create clarity in ambiguous circumstances, including in stakeholder conversations at the onset of a new project, gathering requirements or managing through revision.

The above information has been designed to indicate the general nature and level of work performed in the role.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

 

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00

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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America