Posted:
8/7/2024, 5:00:00 PM
Location(s):
Pune, Maharashtra, India ⋅ Manila, Metro Manila, Philippines ⋅ Kuala Lumpur, Malaysia ⋅ Metro Manila, Philippines ⋅ Maharashtra, India
Experience Level(s):
Senior
Field(s):
Growth & Marketing
At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Responsibilities:
Manage the overall marketing automation function and suggest processes and improvements which a focus on lead conversion efforts.
Create documentation and improve decision making with respect to Marketing Automation in the Growth team.
Optimize user-to-user conversion rate for automated campaigns and growth initiatives.
Maintain relationships with sales representatives and establish strong communication between marketing and sales teams.
Collaborate with all members of the marketing team to support Brand and Growth KPIs.
Collaborate with other departments and engage stakeholders to ensure that customer relationship management strategy and tools are fully embedded.
Create campaign reports, provide analysis, and suggest improvements.
Participate in data selection and segmentation - preparing campaign regulations, ensuring that all systems support the required data selection and communicating this to all stakeholders.
Measure results and optimize email campaigns.
Work with the content management team and the design management team to continually improve content and the effectiveness of email campaigns.
Qualifications:
At least 5 years of experience with email marketing, marketing automation, or inbound marketing.
Experience with marketing automation systems, CRMs, and the integration of both; having experience specifically with Oracle Eloqua is a plus.
Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns.
Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management.
Good overall knowledge in marketing analytics, analyzing customer & prospect data, and online & offline marketing channels in B2B
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
Website: https://infobip.com/
Headquarter Location: London, England, United Kingdom
Employee Count: 1001-5000
Year Founded: 2006
IPO Status: Private
Last Funding Type: Debt Financing
Industries: Enterprise Software ⋅ Internet of Things ⋅ Messaging ⋅ Mobile Apps ⋅ SaaS ⋅ Telecommunications