Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

Job Title:                       Associate Marketing Manager, Email & Content

Department:                  Marketing

Position Overview:

Want to have an impact on Omnipod’s goal to be a best-in-class consumer experience leader in the Diabetes space? Want to put your true marketing skills to work? Then join the Consumer Marketing team! Omnipod is seeking a passionate creative and operations-minded Email Marketer to help implement our enterprise and engagement initiatives. You must be comfortable working in a ever growing and maturing marketing organization.  You must thrive in a detail-oriented environment focused on driving brand awareness, creating behavioral change, and engaging people with our programs.

Do you love email marketing? Do you think “blast” is a dirty word when it comes to email? Do you geek out thinking about building an email acquisition campaign or running an A/B test? Are you a creative problem solver who sees barriers as puzzles to solve rather than a stop sign? Does the thought of helping build and scale an email practice in a new industry thrill you? This is the job for you!

Responsibilities:

• Own email demand generation programs from initiation to implementation to evaluation, including requirements gathering, design, and development to testing, launch, reporting, and maintenance. Work with internal partners (content, design and analytics/reporting) and external vendors where appropriate
• Partner with internal IT teams to perform technical project management of marketing automation projects using Salesforce Marketing Cloud
• Partner with IT to architect the Marketing Cloud journeys and then own the development of the emails to support an acquisition mindset for all current products at Omnipod—work hand in hand with internal IT group to deploy
• Build emails, be part of QA process, validate functionality and rendering across devices and email clients, proactively applying email best practices in partnership with IT and make suggestions to improve engagement
• Understand functionality of marketing automation tools and stay current with industry best practices to recommend tactics to use with email programs and journeys to drive increased response rates; manage test and learn processes to drive continuous improvements
• Work with cross functional teams (Product, Analytics, Creative) to build out campaign tests with actionable outcomes. You’ll report on what worked and what didn’t using email metrics, Google Analytics and other tools and then also be responsible for creating and implementing recommended changes – circle of email life
• Develop and refine standardized processes to enable efficiency, scale and quality
• Support in the development of content marketing strategies and drive execution via email/website to nurture leads and drive conversion.
• Partner with the product marketing teams and downstream teams to develop

• Bachelor’s degree and relevant work experience in B2C marketing, CRM or equivalent practical experience
• 5+ years experience specifically in the email marketing discipline

• Process improvement mindset, driving new ways of working
• Strong project management skills with the ability to run multiple marketing projects simultaneously and experience managing multiple deadlines at one time
• Communicates regularly and efficiently with stakeholders at various levels of the organization
• Works cross-functionally with technical and business professionals
• Ability to work autonomously and take strong accountability and ownership of multiple projects.
• Demonstrate analytical and conceptual thought while developing a structured project plan.
• Recognize areas for improvement and facilitate change by working with others across the company so that the team is highly efficient, well organized, and has seamless project execution.
• Ability to work well independently and within a team setting including across multiple internal teams.

Physical Requirements:          

• Remote- with 25% travel to help learn the diabetes industry, desire to attend consumer events, tradeshows or conferences (recommended 1-2 per year)
• Highly organized with a love for process and an incredible eye for detail

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote  

Additional Information:

The US base salary range for this full-time position is $84,600.00 - $127,050.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.