Specialist I, Site Experiences Japan

Posted:
7/15/2024, 5:00:00 PM

Location(s):
Tokyo, Japan

Experience Level(s):
Junior

Field(s):
Growth & Marketing

WHO ARE WE LOOKING FOR?

We are currently seeking a Specialist I, Site Experiences at Nike Japan. This individual should have a strong background in digital and commercial experiences. The primary responsibility of the Site Experiences team is to ensure optimal representation of consumer journeys and product assortments for key Consumer x Fields of Play across our digital platforms, Nike App and Nike.com, to drive profitable growth. The ideal candidate should be adept at translating consumer insights gathered from both quantitative and qualitative data into seamless digital experiences that drive revenue.

 

At Nike, our team-first approach to everything we do is rooted in our sports DNA and being a team player is critical to our success. Our most effective teammates understand how to work within their teams and with other teams to achieve goals together. They communicate effectively to ensure teammates stay on the same page and move forward as one collective unit.

 

WHAT WILL YOU WORK ON?

Sitting on the Platforms & Growth team under the Nike Direct Digital Commerce (NDDC) organization, you will be responsible for overseeing specific Consumer x Fields of Play and for those business areas optimizing the consumer’s digital journey ensuring the best representation of our product assortment, and maximizing brand and commercial campaigns across Nike.com and Nike App. 

 

Day to day responsibilities will include leading site merchandising efforts to maintain, refresh, and optimize Product Walls and Product Detail Pages. Additionally, the role will involve collaborating with other teams within the Platforms & Growth team to understand traffic sources, assess consumer navigation trends, and identify enhancement opportunities. This will involve analyzing weekly reporting and dashboards to create action plans and align on priorities with cross-functional teammates to improve consumer experiences and impact Key Performance Indicators (KPIs) such as revenue, traffic, and conversion.

 

On a seasonal basis, you will work with cross-functional teammates to manage product readiness & lifecycles and coordinate marketing campaigns to drive your business areas. You will also gather product and consumer insights to influence actions within your team and with other teams. Once seasonal plans are in place, you will run a 365 offense that incorporates reading and reacting to business results, guided by our key KPIs as well as our long-term strategies and priorities.

 

WHO WILL YOU WORK WITH?

With teamwork being a top priority at Nike, you will work with a wide range of functional and cross-functional teammates. Within the Platforms & Growth team, you will work with Platform teams to ensure your work comes to life in a meaningful way for the consumer on each of Nike.com and Nike App. You will also work with the Seasonal Initiatives team to support large commercial campaigns. Across other functions, you will partner closely with Digital Marketing and Integrated Media on seasonal plans, stay connected with Merchandising on consumer trends and product insights, and communicate frequently with Digital Operations for support on operational tasks. All of these partnerships will help you better serve our consumers and drive KPIs.

 

WHAT YOU BRING

  • Bachelor’s degree. Degree in business, merchandising, marketing or related fields (e.g. e-commerce) is a plus.

  • Minimum 2 years of related professional experience. Direct-to-consumer, e-commerce and/or site merchandising experience is a plus. Product knowledge in the same or an adjacent category is also a plus.

  • Strong oral and written communication skills in Japanese. English would be plus.

  • Ability to work as part of a cross-functional team, communicate effectively to develop strong partnerships, and contribute to a collaborative work environment.

  • Strong analytical skills, creating action plans based on quantitative & qualitative data (e.g. read & react to relevant KPIs on a weekly and daily basis).

  • Strong focus on delivering results with an innovative, consumer-centric mindset.

  • Capacity, eagerness, and willingness to learn; ability to quickly understand new concepts and pick up new skills.