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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description

The Product Marketing Growth and Insights team supports one of the fastest growing Salesforce products, Automation & Integration including MuleSoft. We unlock the full potential of our Marketing organization, powering dedication and best practices. We equip our teams with the tools, knowledge, and enablement they need to answer their business questions, so they can productively achieve key business outcomes, and elevate MuleSoft to a Strategic Partner of choice for our customers.

We deliver: 

• Performance Reporting, ensuring accountability to business outcomes

• Strategic Insights, offering data-driven perspectives to guide Marketing’s strategies

• Enablement and self-service capabilities, to empower all MuleSoft Marketers to proactively drive performance

We are seeking a dedicated Marketing Analytics Manager to contribute to our efforts in redefining sophisticated Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties.

Responsibilities

• Support the global MuleSoft Marketing team to unearth insights to drive business outcomes including ACV, pipeline growth, demand generation, and lead conversion

• Partner with the MuleSoft Marketing team, and other cross-functional teams to make business reviews impactful, and support planning cycles

• Collaborate with marketing teams to identify business problems and growth opportunities, and use analytics tools to generate actionable insights

• Contribute to the development of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth

• Serve as subject matter expert for our products and resources (Snowflake, Tableau, Google Analytics 4 and other internal Salesforce Tools), identifying opportunities to streamline analytical workflows

• Provide training, enablement, documentation and other assistance to support and expand the use of self-service analytics across the Marketing organization, so they become confident consumers of dashboards and other components of our data products 

• Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output

• Create and maintain an information architecture / datasets, ensuring they are easily accessible and understandable by the Marketing team for all performance metrics required by the business

• Benchmark key performance metrics to the industry and other Salesforce Clouds

• Ensure accuracy of data and deliverables of reporting with comprehensive policies and processes while adhering to Salesforce’s Privacy and Security policies

• Act as a thought partner with other analytic teams and marketing leaders around strategic projects

• Measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity

Required Skills & Experience

• 4+ years of marketing operations experience in an analytics role focused on quantitative analysis, data modeling, and logical reasoning

• Excellent work ethic and detail orientation

• Self-starter, with a desire to learn and keep up with analytics industry trends

• Ability to analyze data to make performance improvements, prioritize them based on impact and effort, and communicate those insights in an easy-to-understand way at all levels of the organization

• Project/program management skills and ability to quickly learn new tools within the Analytics space

• Problem solving skills: proven track record of structure sophisticated problems, and develop solutions

• Knowledge of building workflows for turning large datasets into high confidence insights

• Familiar with Data Visualization, Data Science, Data Analysis practices with some knowledge/experience using industry tools such as SQL, Snowflake, Python, software-as-a-service metrics, Salesforce

• High degree of comfort running complicated analyses and modeling Google Sheets or Tableau

• Strong presentation skills, especially related to building compelling PowerPoint or Google Slides presentations

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.

For Washington-based roles, the base salary hiring range for this position is $110,600 to $167,400.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.