There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

As the Personalization Product Owner on the Workplace Investors Experience Team within Retirement Plan Services, you will spearhead the personalization strategy aimed at delivering impactful messaging to drive retirement investor action. Utilizing an agile model, you will guide strategic planning, design, and delivery processes. Key responsibilities include:

• Leading a support team through the design and delivery phases.
• Creating new content or leveraging existing content to develop personalized messaging.
• Identifying and utilizing critical data to deliver highly personalized messaging through multiple channels.
• Conveying the process and results to other marketing teams to align to the Retirement Plan Services value proposition to increase engagement and action.

If you are passionate about driving investor engagement and have experience in agile methodologies and strategic content delivery, this role offers an exciting opportunity to make a significant impact.

Responsibilities

• Lead Personalization Strategy: Guide the product vision and strategy with a focus on delivering personalized omnichannel experiences. Use individual user data and preferences to drive innovative and engaging solutions.
• Drive Cross-Functional Collaboration: Strategically collaborate with creative and technical partners to identify, prioritize, and implement features that harness personalization to drive the next best steps. Utilize design thinking and analytics to shape product design.
• Champion Experience Optimization: Lead the testing and optimization of participant-facing personalized experiences. Ensure continuous improvement and refinement of user interactions.
• Steer Performance Analytics: Direct the analysis and interpretation of reporting to extract actionable insights. Share findings that will enhance the sales narrative, digital experience, and personalization strategy.
• Oversee Segmentation Strategy: Collaborate with creative and technology partners to define and target appropriate audience segments for personalized calls to action. Establish and manage triggers and risk-mitigation attributes.
• Manage Stakeholder Relations: Formulate and communicate the product vision and strategy. Build consensus, share key milestones, and demonstrate product value through meaningful insights and success stories.​
• Align Business Goals with Participant Value: Lead the strategic alignment of business goals with participant value in collaboration with creative and technical partners. Formulate business requirements and adapt strategies based on technical constraints and efficiencies. Own the scope and level of effort management.​
• Own Marketing Profile Data: Serve as the primary data owner, ensuring that business data needs are effectively communicated to and addressed by Technology teams, both within T. Rowe Price and externally.

Qualifications

Required

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience.

Preferred

• Project management skills
• Leadership experience
• Digital strategy experience
• Customer-centric design
• Analytical skills (experience with reporting tools)
• Stakeholder management
• Experience with cross-functional collaboration (bringing creative and tech expertise together)
• Agile training/experience
• Enterprise level marketing technology (ie: Adobe Campaign, Adobe Experience Cloud, SalesForce, ExactTarget experience)
• Qualitative and quantitative testing
• History with a role that included design and development work (ie: HTML +  Photoshop)

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

Base salary ranges:

$103,500.00 - $177,000.00 for the location of: California, New York
$91,000.00 - $155,500.00 for the location of: Washington, D.C
$83,000.00 - $141,000.00 for the location of: Colorado, Maryland, Washington and all other US locations

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.