Asia Category Manager (Intimate Care)

Job Description

Join the team behind iconic brands like Kleenex®, Scott®.  At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

You will be responsible and accountable for bringing the ambition to grow Intimate Care category to life—shaping and delivering high-impact marketing strategies across both established brands and emerging growth spaces in the region. You will be working closely with regional and local teams to develop insight-led, scalable brand plans, drive innovative launches, and elevate marketing execution across markets.

Role Overview & Primary Accountabilities:

Brand Strategy & Regional Growth

• Partner with the Asia Intimate care category and Brand head and country teams to define both near-term priorities and long-term growth strategies for Asia and innovation pipelines
• Identify and prioritize white space opportunities across channels, subcategories, and consumer segments to accelerate portfolio expansion
• Aligning diverse stakeholders, ensuring local market insights are effectively embedded into regional strategies
• Strengthen brand fundamentals, maintaining consistency in positioning, architecture, and equity across markets

Consumer Insights & Concept Development

• Work with insights team to uncover emerging consumer needs, pain points, and behavioral trends across Asia.
• Translate insights into compelling brand ideas, clear value propositions, and differentiated claims in collaboration with cross-functional teams
• Support concept validation and testing to ensure strong product–market fit and strategic alignment

Brand Fundamentals

• Maintain brand guidelines and toolkits that provide clear direction for local teams
• Build frameworks that drive consistency and elevate storytelling across all touchpoints

Go-to-Market

• Partner with local teams to co-create tailored go-to-market strategies and launch playbooks for key initiatives
• Provide hands-on support in activation planning, GTM alignment, and post-launch reviews to drive business impact and continuous learning

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. In one of our professional role, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• 7–10 years of experience in brand management, consumer marketing, digital strategy, ideally with regional exposure
• Proven ability to manage complex projects, work cross-functionally, and deliver against strategic objectives
• Experience building brands in fast-paced, resource-constrained environments
• Fluency in English and being able to succinctly communicate to stakeholders.  

Success Profile

• Strategic thinker with strong execution discipline and attention to detail
• Entrepreneurial, adaptable, and resilient—able to navigate ambiguity and drive outcomes
• Strong communicator and collaborator with excellent stakeholder management skills
• Naturally curious, with a drive to experiment, learn, and scale impactful ideas
• Strong business and organizational acumen – understanding of market dynamics, P&L management, and commercial mindset

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​
 

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location

Bangkok Office

Additional Locations

Kuala Lumpur Office

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time