Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
HERE'S WHERE YOU COME IN
VML is looking for a Copywriter - Content & Social Media for our international Social Media Team. We're seeking someone who is a highly collaborative team player with excellent interpersonal skills and a love for everything social and technology.
What you’ll be doing:
- You'll be a channel-agnostic visual storyteller, but channel-deliberate in the way you tell those stories. You'll be involved in the identification of unique opportunities and the planning required to make them reality.
- You'll be involved in the execution of a significant regular volume of social media placements, working with other creative and production partners to create a consistently elevated product that delivers impact and spurs engagement.
- You'll maintain an expertise in how content should behave from platform to platform, becoming a trusted voice for the creative team and for the brand.
- You'll pivot between the creation of social content, website content, apps content and long form film-style storytelling. Social content represents a significant workstream, but there are many opportunities associated with this role.
- You'll be involved in the creation of digital content including content related to the brand's website. You will operate with knowledge and expertise within digital spaces, taking web best practices into account.
- Write, edit and prepare for publishing, engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram. Optimize social media posts (language, tone, message) based on the specifics on the brand you will be working with, and their target audience’s insights.
How you'll operate:
- You'll concept and collaborate on multiple digital and social content tactics with creative teams and other content creators.
- You'll collaborate with adjoining disciplines to contribute to the translation of the client's vision into a content roadmap that guides our agency.
- You'll craft original content-focused concepts, based on an established and unique brand voice/tone and strategic messaging. Collaborate with other creatives and cross-discipline partners from concept to execution.
- You'll fully embrace the brand's tone and manner, becoming a student of its nuances and evolving into an important brand voice.
- You'll utilize both custom-captured and existing assets to develop brand-relevant graphics, videos and other content focused on engaging social-first communities.
- You'll utilize trend insights to proactively pitch content ideas that drive our client's brand forward.
- You'll live our company values of connecting meaningfully and approaching positively; inspiring both clients and co-workers through excellent work, a positive attitude, and good communication.
What you'll need to be successful:
- Current credibility as a social copywriter and content creator with 3-5 years of background in demonstrated social media.
- Portfolio with successfully launched client projects and concepts across digital, social, and branded entertainment.
- The ability to bring original thinking and concepts to life in the social space or any space through engaging copy.
- Solid understanding of creative development-from working with Strategy to draft briefs to executing social and both long and short-form content-focused deliverables.
- Hands-on experience with content management systems, digital asset managers, and other content automation tools. Advantageous if experienced with consumer data platforms.
- Ability to handle a high-volume environment with rapid turnaround times and manage multiple tasks and project details.
- Experience in business to business is a plus.
- Practiced time management skills and a strong work ethic.
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviours to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options, external education allowance, and a variety of benefits that reflect our investment in all aspects of your overall balance.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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