The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

Your way to impact:

This role Marketing Plan & Ops Manager is the Technical Business Analyst for marketing programs and campaigns. This role acts as a bridge between marketing, MarTech, and other business teams to drive the successful implementation of marketing technologies and solutions. The incumbent analyze business needs, define requirements, and translate them into technical specifications for system enhancements or new tools that support marketing campaigns. Their role involves collaborating with stakeholders to ensure that marketing platforms are aligned with business goals, troubleshooting technical issues, and ensuring data flows smoothly between systems. They also assess campaign performance, ensuring systems and processes are optimized for data accuracy, reporting, and overall campaign efficiency.

Job Description:

In your day-to-day role you will

• Technical product subject matter expert for key campaign planning and execution platforms that enable marketing to govern and execute email, onsite and paid media campaigns efficiently.

• Gather and analyze customer needs and pain points from the marketing operations and marketing domain to drive alignment on an annual solution roadmap and be responsible for a tri-annual planning cycle.

• Responsible for aligning leading and lagging key performance indicators with marketing operations for the desired solutions and enhancements to facilitate a prioritization process.

• Uses marketing operations inputs to develop product strategy and evaluation progress. Represents customer passionately in trade-off decisions within marketing domain. Helps simplify internal marketing operations employee experiences by eliminating unnecessary features.

• Write product requirements document with high level context and detailed business requirements that articulate what is required and why.

• Document functional requirements with acceptance criteria that can be understood by the business and obtain sign off before hand-off to engineering.

• Document technical requirements to support the delivery of the functional requirements that can be understood by engineering and obtain their sign-off

• Review and contribute to test cases to support the functional requirements.

• Conduct user acceptance testing against acceptance criteria before handing off to the business to test and sign off on new features and capabilities.

• Create change management and launch plans in partnership with marketing operations and engineering.

• Follow through on leading KPI’s post implementation to understand if the expected metrics are holding or document learnings for future requirements and prioritization.

• Proficient at Agile best practices including backlog grooming, sprint planning, user story writing and key agile ceremonies for ongoing optimization.

• Designs tests to evaluate solutions with data. Adapts analysis to specific situations with global compliance implications.

• Clear and concise communication.  Presents clearly and keeps presentation on track.   Facilitates well by ensuring engagement from wide range of stakeholders. Good follow through with notes and takeaways.  Ability to persuade peers and partners with quantitative and qualitative arguments.

• Leverages visual to drive understanding of complex topics and reach decisions across multiple stakeholders.

• Provides timely feedback to team members and peers. Removes friction and resolves small conflicts without escalation.

• Inspires the team to drive high quality self-service solutions that delight our customers. Ensures buy-in for product strategy within the cross-functional team.

What do you need to bring

• Understands systems and technologies related to the marketing domain.

• Experience with executing marketing activities in marketing technology platforms such as Salesforce Marketing Cloud, Pardot, Paid Media, Adobe Marketing Cloud, etc.

• 5+ years of product management experience in Digital Marketing execution domain.

• Minimum 6-8 years of relevant experience in marketing operations across SaaS implementations.

• Process engineering and campaign quality assurance experience

• Minimum of 5+ years of relevant experience in defining KPIs that can be measured and bring clarity of execution to stakeholders during prioritization.

• Constructively advance opinionated perspective, well-informed by industry and in-depth current state analysis, to all levels of organization.

• Excellent verbal and written communication and presentation skills.

Additional Job Description:

Subsidiary:

PayPal

Travel Percent:

0

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.