The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Platform Manager (Marketing and Customer Analytics) 

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.  

Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Transformation, MarTech Platforms - Google, Mixpanel, Amplitude, Adobe, Appsflyer, Optimizely and others | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kolkata | Years of Exp: 8+ years 

Explore an Exciting Career at Accenture  

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? 

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice. 

The Practice – A Brief Sketch 

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. 

Bring your best skills forward to excel at the role: 

Digital Analytics Platform Manager: 

• Conduct user experience on website/app, assess digital analytics (web/app analytics) capability and provide recommendations on optimizing the analytics stack and develop use cases to improve utilization of existing one. 

• Gather business requirements, translate complex functional, technical, and business requirements into architectural designs using industry standard methodologies and leads the solution Blueprint. 

• Manage the processes for capturing, storing, using, and tracking of online activity from multiple channels. 

• Use a mix of consultative skills, business knowledge, and technical expertise to guide client/ Accenture teams to effectively integrate analytics or other similar technologies into client’s digital platforms/ business environment and achieve business results. 

• Analyze various integration aspects between Analytics and allied systems like Websites, APP, Campaign Managers, Audience Managers, Firebase, Tag manager etc 

• Plan and design digital analytics/ clickstream data inclusion to customer 360 view and provide framework/ solution/ Architecture/ Roadmap for our clients as applicable.  

• Understand the customer journey and current trends to be able to give recommendations to improve marketing initiatives, personalization, or Advertising strategies etc. 

• Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Understand current and future mkt trends, new technologies in this space. 

• Work with technology teams to orchestrate and implement integrations (including API based integrations). 

• Understand and convey the impact of regulations like HIPPA, CCPA and GDPR on marketing channels. 

• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. 

• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. 

In addition, to excel at the role, you will also need to have: 

• Creating and maintaining client relationships 

• Awareness on Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies 

• Ability to solution and budget projects/ engagements for clients 

• Experience in working with middle to senior management levels within existing organization / client organizations. 

• Strong experience in shaping and driving engagements, build on working relationships effectively and ability to lead teams independently. 

• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.  

• Ability to learn new and understand new tools/solutions.  

• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. 

Read about us. 

• Blogs 

Your experience counts! 

• Proven work experience (8+ Years) in digital analytics (Web/app analytics) with focus on Google analytics and its integration with remaining Martech/Adtech stack- preferably within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.).  

• Knowledge of other website/app and marketing analytics tools & their implementations/integration with remaining Martech/Adtech stack (e.g., Google Analytics, NetInsight, Appsflyer, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.  

• Strong understanding of collaboration b/w web/app analytics and other marketing, advertising, and Personalization technologies. 

• Experience/ knowledge of Java Script, Jquery, HTML and CSS, SQL, data insertion and reporting APIs, SOAP, REST and PHP, API testing tools like Postman. 

• Deliver and help in executing technical/ functional design solutions, customizing it wherever required. 

• Strong knowledge of any tag management platforms - GTM, Launch, Tealium etc. Preferred if have done implementation of Ads conversion pixels, platforms like DMPs etc via tag management. 

• Preferred but not mandatory - Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. 

• Aware of AD Tech ecosystem, with focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial.  

• Experience applying visualization tools such as building Tableau reports, Workspace, Reports, Report Builder (Must Have), PowerBI etc. 

What’s in it for you? 

• An opportunity to work on transformative projects with key G2000 clients. 

• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. 

• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.  

• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities. 

• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.