As the Product Marketing Manager at Flex, you will play a critical role in driving business growth by effectively positioning products in market to drive their success. You’ll achieve this by acting as an advocate for the customer, ensuring that the product meets their needs and provides value, while also achieving business goals.

In this role, you will support go-to-market strategy and execution for new product launches, while also maintaining our core product positioning and value proposition to meet customer needs and remain competitive in the market. This includes developing comprehensive launch plans, conducting consumer research, defining product positioning and messaging, and creating compelling campaigns. You will collaborate closely with cross-functional teams, such as Product Management, Compliance/Legal, Analytics and Consumer Growth to ensure alignment and maximize the impact of the launch. Your goal is to drive product adoption, generate excitement in the market, and achieve successful product introductions.

We are seeking a skilled product marketer who has experience working at an early stage company with rapid product development. You have a strategic mindset, are detail-oriented, comfortable with ambiguity, enjoy creative problem-solving, and easily earn trust with stakeholders. If you are organized and love a fast-paced go-to-market environment, you will love this position. 

Key Responsibilities

• Develop and implement comprehensive go-to-market strategies for new product launches that align with the overall business objectives and drive the adoption and success of our products.
• Conduct consumer research to understand customer needs, their pain points and buying behaviors to inform product positioning, pricing and messaging. 
• Work with stakeholder teams to develop compelling product narratives, value propositions, messaging and campaigns that effectively resonate with our target audience, differentiate our products, and establish thought leadership in the market. 
• Track and analyze key marketing metrics and campaign performance to assess the effectiveness of marketing efforts, optimize strategies, and influence the product roadmap and future launches.

Experience

• 4-5 years of experience in consumer product marketing
• Experience partnering with cross-functional teams (e.g. product, analytics, strategy, design, etc.)
• Hands on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email and push 
• Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
• Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights
• Ability to thrive in complex environments that require close collaboration across cross functional teams
• You have a strong bias for action and ability to move projects forward independently

The salary compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. The base salary pay range will be $115,000 -$125,000